Book swag ideas

When I am organizing a blog tour for an author I often get the question about what makes for a good giveaway prize or what are some possible options for giveaway prizes. While I usually give a shor…

I’m not a big believer in print marketing materials, nor writing/author conferences (to promote your books) because: It’s a lot of time, money and effort and requires you to manually hand out your materials (and usually to other authors, not readers!) There are much better ways to market books, for much less money. I’ve been […]

Have you ever gotten a bookmark or sticker with your book? How did it make you feel? Did you smile for just a second? If yes, then you have received effective author swag. When authors include small gifts with their books, they are giving away swag intended to improve the reader’s experience and lea

I often receive questions about where to get author swag (promotional author and book items), so decided to list the resources that I know are popular with authors below. Please note I do not endo…

These mini booklets are the perfect way to get potential readers interested in your novel, without you sending them somewhere else to do i...

Find a very unique gift idea for any book lover❤️

Have you ever gotten a bookmark or sticker with your book? How did it make you feel? Did you smile for just a second? If yes, then you have received effective author swag. When authors include small gifts with their books, they are giving away swag intended to improve the reader’s experience and lea

How to design an author table book display for events and book signings. What should I bring? How to set up an attractive display and attract readers.