Target audience aesthetic

All the youngsters love that TikTok (sorry, we sound like your parents)! It’s no secret: TikTok’s base has grown exponentially since its launch in 2016. Engagement is everything! Likes, comments, and shares help feed TikTok’s algorithm. If your video boasts strong engagement metrics, then TikTok will keep showing it to more and more people. Just remember to keep the target audience in mind when creating content: Gen Z!

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All people involved in the process of developing a product’s image should know how to use the persona template you have created to ease their work

If marketing is the art of persuasion, retargeting is that art at its finest. Learn how to segment your audience in creative ways.

Establish a strong brand identity, curate content that resonates with your target audience, and create meaningful connections. When you connect to your audience, you become memorable, and impactful to them. Put yourself in their shoes? Would they feel connected to your brand? Looking to elevate your brand’s aesthetic while also developing a strategic approach to design? Let’s work together to create a unique identity that speaks to your audience. #branddesign #designopportunity #creative...

Aleksandar Hemon was 44 when he arrived in Chicago in 1992 from his native Sarajevo. A journalist by trade who spoke no English, he set out to master the language of his newly-adopted home and publish an article within five years. Working as a canvasser and door-to-door salesman, Hemon learned English, and withi

When designing a brand every touch point counts🎯 Designing a visually aesthetic logo is not enough, you have to think about where, when, and how your target audience will interact with the brand. This is why it’s so important to give us much love designing collateral as we do a brand identity. Your collateral is as important as any other element in your ecosystem, we may dare to say that it’s even the most crucial piece we can design since it’s actually the content that is going to…

This is a small but comprehensive guide to help you make informed decisions when selecting a design aesthetic for your brand. Choosing the right design aesthetic is more than just selecting colors and fonts, it is about creating a visual identity that tells your brand’s story, resonates with your audience, and sets you apart from competitors. When you take into consideration your brand identity, target audience, and the elements that make up different design aesthetics, you can create a…