Smart packaging

Our packaging choices are constantly evolving. Today however, creativity reigns more so than ever before. People crave something different, either through

For the average consumer, food packaging is nothing more than a necessary evil to keep their produce safe. Food containers aren't there to be admired or appreciated, and it'll end up in the recycle bin just as soon as the box or package is empty. But as you can see from these intuitive and innovative food package designs of cool products, that doesn't have to be the case.

Meteorito hits a double whammy with their extremely cute design for Tomatier Snack’s cherry tomatoes: it looks like a little tomato with its smart red box and green, leafy tabs—and it looks like a little guy! Who doesn’t love a little guy?

Packaging re-designed

Japanese design agency To-Genkyo proposes a dynamic freshness label for meat products. The hourglass-shaped label contains special ink that changes color based on the amount of ammonia emitted by the meat (the older the meat, the more ammonia it releases). Hence you can easily read from the handy label if the meat is still fresh!! But wait.. could you not simple derive from the meat ITSELF if it is fresh? Well, some can perhaps, but nowadays most people can not 'read meat', so we need an…

Pistachios package design

If we're going to eat fast food, at least we could use this revolutionary packaging redesign.

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“This is the packaging I’ ve made during a aiap workshop, “Design Per” in Bologna last October. We had to design mark, graphics and packaging for a type of food. I chose a type of “pasta” for broth, the “Stelline”, a paste for children. I played both with shape and graphic. The pyramid shape opens […]

Awe-inspiring packaging design, concepts, ideas and eye-catching packaging examples of popular branding, products created by professional designers and