Process: Profound Aesthetic for Urban Outfitters

After enduring a grueling winter on the east coast, our friends at Urban Outfitters reached out to us days later looking for some custom sunglasses. Profound has developed various pieces from wrist-wear to neck-wear for Urban Outfitters, but eye wear is an entirely new beast that we were more than eager to tackle. With a pot of insanely strong coffee at hand, we hit the drawing board.