The halo effect

Learn about the halo effect, a cognitive bias that can have a powerful influence on the impressions we form of others and the way we see attractive people.

The Halo Effect can be seen when multiple different women are compred to each other. The more beautiful woman will “halo” the less beautiful one, even if the other woman is still very beautiful. Sometimes, people look better on their own, but other times, some people’s beauty is only truly realized when everyone else is compared to them. (The left woman can look so perfect she accidentally looks boring because she has no striking/unqiue features. <- something to keep in mind).

halo effect 101: it’s real — and powerful ASF when people love a part of your brand (like a product, worker, spokesperson), it creates a positive “halo” that makes them more likely to trust & love everything else you offer! now think about it — what positive “halo” are you creating for your brand? #haloeffect #marketing #818tequila #rarebeauty #valentino #zendaya #smm #campaign #adcampaign #marketingtips