Think different apple

Apple's tagline 'Think Different' reflects their brand promise of innovation.

I chose Apple's Think Different ad because of how it sort of nailed it's target audience of those people that were creative and doing something other than the "norm." Apple tried to convey that they weren't just a computer company, but something more, like the iconic figures that they used for their ads. They all shared that same common idea of pushing out something more than what everyone else was doing.

Apple Think Different Logo PNG vector in SVG, PDF, AI, CDR format

Albert Einstein

Getting an old magazine or newspaper is a fantastic way to start exploring the past. See how people once used their language, what was included, and excluded. Memorizing events is all fine and dandy, but these don’t actually show how people would approach everyday life. Advertisements are a great way to approach what people liked and wanted.

In the late 1990s, Apple Inc. found itself at a crossroads. With dwindling sales and an uncertain future, the tech giant needed more than just a new product; it needed a revolution. This revolution…

Uncover the catchiest slogans and taglines from some of the world's biggest brands, and find out what makes them so great.

Apple Computer featured two posters of Feynman for their Think Different ad campaign....

Think Different - Apple

On September 28, 1997, Apple debuted its iconic "Think Different" ad. The powerful TV commercial became a milestone for Apple advertising.