Story mfg

A global platform for emerging talent, i-D celebrates fashion, culture, individuality and youth.

Filled with personality and color.

My perspective on cardigans has changed dramatically in the last five years, but I still love them. I break this album into sections on classic ribbed shawl collar cardigans; cowichan cardigans; mohair cardigans; coogi cardigans; and other types of cardigans.

Story mfg. is a brand built around our niche enthusiasms (Katy and Saeed) and those of the people we work with who keep alive practices that would otherwise die out without their dedication. Hobbies can be outlets, help with mental health, and bring lifelong friends together. There's no pressure on them to create money

Story mfg. (@storymfg) • Instagram photos and videos

Story mfg. has previewed its Spring/Summer ‘25 collection, titled ‘Good Luck’, shot amidst a bountiful wildflower meadow. Going into Spring/Summer ‘25, Story mfg. holds dear to its conscientious production values, signature silhouettes and playful approach to design. Touching all bases, the coll

HOLLIE FERNANDO (@holliefernando) • Instagram photos and videos

Story mfg. is doing fashion the right way. ⁠ ⁠ For those not familiar with @storymfg, the UK-based ethical fashion label, it’s more than just nice clothes. There’s a deeper meaning to everything Story mfg. does. It works with purpose.⁠ ⁠ Born out of a desire to change the way clothes are made, Story mfg. was founded by Katy and Saeed Al-Rubey back in 2013.⁠ ⁠ Since then the brand has gone on to establish itself as one of the most vocal and objectively stylish sustainable fashion labels in…