Product marketing manager

A Chief Marketing Officer (CMO) is the company executive responsible for marketing activities in an organization. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, sales management, product development, distribution channel management, pricing, and customer service.

Of course, I am talking about the size of the market, a key variable to understand the potential of a project. But calculating it is not easy: it is difficult to find data and there are several ways…

Every product management team has several players who oversee the entire process. In most cases, there are three main players: product, project, and product marketing managers.However, some organizations will require additional talents such as a business analyst, user experience specialist, an engineering team, a solution architect, and stakeholders.

Here is a list of the core product manager skills to master before transitioning into a new PM role or career in 2025.

My latest Medium post about product development tactics got much more traction than I’d expected. I’m taking it as a sign and leaning into…

What goes on inside the mind of a Product Manager? We break it down here, and almost half of it is communication. Check it out!

7P's of the online marketing mix is a model for marketing decisions, which incorporates the placement, promotion, pricing, products, and more.

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Discover the key differences between Product and Project Managers – roles, responsibilities, and how they work together to ensure the success of products.

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