Balance poster design

The Principles of Design and Development, minimal poster series that we designed for our partners at Tekzenit to be a part of the brand new office’s interior design. Simplistic approach reduces the form to the minimum necessary bringing the posters closer to Geometric Abstraction paintings; being the large-scale colour accent in the clean and bright office interior.

Blank Poster on Instagram: “word: Balance⁠ by: @moving.graphic / Mariana Isler⁠ .⁠ .⁠ .⁠ #poster #design #balance #digitalillustration #animation #3d #design…”

Ping Pong / Poster // Graphic Design, Illustration © 2016 Christian Chladny

One of the principle of design that we can see in the picture is the Balance. It's because the quadrants are balanced, what is in the right side is also in the left side and this is what we called Symmetrical Balance.

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Graphic Design, Poster Design, Typography, Adobe Photoshop, Adobe Illustrator

With an asymmetrical balance and a limited color palette, this poster achieves a visual and typographic hierarchy through an ingenious combination of shapes and type forms.

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The main weight of the piece is the hand pointing at the apple towards the left side of the piece. Showing us where we "should" look while the axis of the piece is clearly on the left hand side

Visual design has to do with how a website looks and how well its design matches its function.Although visual perception is largely subjective.