Appfigures release notes appfigures.com

New

We've now importing Apple's financial reports by state, storing them in the archive, and making the data available in the API.

This additions makes it possible to see your monthly revenue and other financial information from the US and Canada by state.

To get data by state simply use group_by=state:

GET /reports/sales/?group_by=state&dataset=financial

{
  "NY": {
    "revenue": "67.98",
    ...
  },
  "WA": {
    "revenue": "33.99",
    ...
  }
}

Check out the API documentation for more information on this route.

By state reports are imported automatically for all accounts and are being stored in the Archive.

👉 Support for revenue by state is currently only available in the API but will be added to reports on the site in the future.

New

You can now see the daily average for every metric across all of your reports, from downloads and revenue to subscriptions and usage.

New

Understanding your competitors is just as important as tracking your own app's performance.

That's why we built the new App Intelligence - a suite of 15 reports that extend our market-leading download and revenue estimates with more exclusive datasets to help you size up any app's strategy.

But it's not just new datasets. The new App Intelligence brings unified apps, a single view for all platforms an app is available on, to the platform, making research and comparison even easier.

15 Ways to Size Up Any Competitor

Overview - Size up an app quickly with download and revenue estimates, metadata, and user sentiment. Free in all plans.

Performance

• Downloads - Track daily download trends across any country or date range to identify growth patterns and seasonal spikes
• Revenue - Monitor net revenue performance to benchmark competitor monetization and spot successful launches

Audience

• Ratings & Reviews - Analyze sentiment trends and user feedback patterns to understand what's working (or not)
• Demographics - See age and gender breakdowns to know exactly who's using any app
• Cross App Usage - Discover which apps a competitor's users are also downloading to find audience overlap and expansion opportunities

Discovery

• Store Ranks - Track category rankings over time to measure visibility
• Keyword Ranks - See which keywords drive discovery and how rankings change over time
• Apple Ads Keywords - Uncover keywords the app is using in its Apple Ads campaigns to understand its targeting strategies
• Custom Product Pages - View every custom product page an app is running now or ran in the past for inspiration and to understand their audience
• Featured - Track App Store editorial features and Today tab placements

Strategy

• SDK Usage - Identify which API and third-party tools and services power an app's functionality
• Required Permissions - See what device access any app requests to understand privacy and feature scope
• Updates Timeline - Review update frequency and version history to understand what's changed and gauge development velocity
• Metadata - Analyze app store copy, screenshots, videos, and other details about an app

Whether you're researching a competitor, exploring a new market, or benchmarking your own performance, the new App Intelligence puts all the data you need in one place.

Explore App Intelligence →

New

We've added a "Recently Visited" section to the main menu that automatically lists reports you viewed recently so you can get where you want faster.

You can also pin reports to this new menu for even faster navigation.

You may have noticed our main menu expanding lately. We're always working on more ways to show important data which results in more reports and tools, and while having this data is important, being able to get to the reports you use daily is also important.

We considered a variety of solutions to this challenge, including a flat navigation, accordions, and even a feature search, but each wasn't right - until we landed on recents.

The new menu remembers the last 10 reports you visited (stored locally in your browser) and keeps pinned reports right at the top so you can get where you need quicker.

This update is live for all members. Try it out and tell us what you think!

Enhancement

We've rolled out an update that brings back accurate keyword popularity so you can continue optimizing without guessing.

A few weeks ago we noticed the popularity score for many keywords dropped to 5. This wasn't happening to every keyword, but happened to enough that it looked suspicious.

We collect popularity scores directly from Apple and want to give them enough time to resolve any issues causing this as we believe this is an issue and not a real drop.

However, in the meantime, our team was able to identify another way to collect popularity scores that are more accurate.

We've integrated this new way, rolled out the update, and are in the process of updating popularity scores.

You may still see some keywords with a score of 5. Based on our latest data, those appear to be correct.

👉 Keywords updated after Oct. 16th will reflect the updated popularity score. You can see the updates in real-time in Keyword Inspector. Popularity scores will update across all ASO and Apple Ads Intelligence reports over the next few days.

We're actively watching the data and are ready to update our process if anything changes.

Enhancement

Data from Google Play is now updated with no delay so your download and revenue reports will show yesterday's data.

Our integration with Google Play always had a two-day delay, unlike Apple's which always showed data up to yesterday (the last full day). Recently, Google moved to delay data by even more days, making reporting for multiple stores much harder.

Good news - We managed to identify another way to collect data from Google Play and have started using it this week, eliminating this new delay and the previous delay.

What this means:

• Google Play data is now available with no delay, so you can see yesterday's downloads, updates, and uninstalls instead of waiting. Revenue is also available for yesterday.
• Email reports and Slack alerts for apps with multiple stores which didn't include data for Google Play apps will now include data.

Note: If you split your email reports to prevent that you can now consolidate them to get a single report for all of your data.

Things to keep in mind:

1. Data will continue to update for a few days. Downloads and other information may change a few days after they are imported as Google continues to update this new data source for up to a full week after
2. Uninstalls may be higher initially. We noticed that uninstalls tend to be higher in this new data source, so you may see higher uninstalls for a few days as data continues to update.
3. Country data may be limited. The new data source has limited country information, so data from some countries will be grouped under "Unknown country" (or "ZZ" in the API) until data becomes complete a few days later.

There's nothing you need to do on your end to get faster data updates. All of this is done automatically.

New

Appfigures now supports Single Sign-On (SSO) with SAML, empowering enterprise teams to manage access seamlessly and securely. With integrations for industry-leading providers like Okta, Microsoft Entra, and Google Workspaces, implementing SSO is easier than ever.

SSO is an authentication method that allows users to log in once and access multiple applications securely.

Instead of managing separate passwords for each tool, users authenticate through a single, trusted provider, reducing friction, enhancing security, and keeping teams efficient.

SSO provides:

1. Enhanced Security: Minimize the risk of credential theft with centralized identity management and stronger authentication protocols.
2. Operational Efficiency: Reduce the burden of password management for IT teams and employees alike.
3. Regulatory Compliance: Meet security standards and data privacy regulations often required for enterprise operations.

Enable SSO Now →

SSO is available to all Enterprise members. Not on Enterprise yet? Talk to our team to get started.

New

You can now see the screenshots and videos of any app or game across all localizations, devices, and models in one place.

Your app's screenshots are what most users will look at first when landing on your store's page. Instead of guessing at what you should show, you can now see how your competitors and top apps do it.

The new Creatives tab in the Competitor Intelligence report lets you compare icons, screenshots, and videos for any app and game side by side.

Use the new Creatives view to answer questions like:

• Which colors should I use for my screenshots?
• What kind of layout should I use to stand out?
• Are my competitors localizing their screenshots?
• Are they using different themes for different localizations?
• What tone and text styles should I use in my screenshots?
• Which devices and models should I make screenshots for?
• Does my app need a promotional video?

All without having to guess or wait for A/B tests to complete, so you'll get more downloads faster.

Check it out →

P.S. - Unlock Competitor Intelligence at 50% OFF during our Black Friday special with code BF2450. Get discount →

New

You can now see the popularity score for keywords in 22 new countries including China and Turkey, enabling you to improve your keyword research and targeting in even more markets!

Appfigures now shows keyword popularity in 91 countries.

All reports, including Keyword Inspector, have bee updated to reflect the popularity score from all new countries.

The 22 new countries include:

• 🇩🇿 Algeria
• 🇦🇲 Armenia
• 🇧🇬 Bulgaria
• 🇧🇭 Bahrain
• 🇨🇳 China
• 🇨🇾 Cyprus
• 🇪🇪 Estonia
• 🇬🇭 Ghana
• 🇮🇶 Iraq
• 🇮🇸 Iceland
• 🇰🇪 Kenya
• 🇰🇬 Kyrgyzstan
• 🇱🇰 Sri Lanka
• 🇱🇺 Luxembourg
• 🇱🇻 Latvia
• 🇲🇦 Morocco
• 🇲🇳 Mongolia
• 🇳🇵 Nepal
• 🇸🇮 Slovenia
• 🇸🇰 Slovakia
• 🇹🇷 Turkey
• 🇺🇿 Uzbekistan

New

We've expanded support for tracking your Apple Search Ads campaign spend beyond search results.

The integration also tracks campaign with the following ad placements:

• Today page
• Search tab
• Product pages

The update works automatically if you're running campaigns with any of these placements and you can find your data in the Ad Spend report and as an overlay across all other reports.