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Use our Products free of charge with ads
This subscription is only available in the European Region.
By choosing to use our Products free of charge, you can discover new products and brands through ads.
Here’s what to expect when you use our Products free of charge with ads:
  • You will see ads when you use Meta Products.
  • We’ll process your information from your accounts in the same Accounts Center to show you ads.
  • We’ll use cookies on our Products to personalize your ads and measure how they perform.
  • We’ll process your information for ads, including information you provide, your activity on Meta Products, your connections, app, browser and device information, depending on the ad experience you choose. Learn more about this info and how we show personalized ads.
If you're already using our Products free of charge with ads, your experience will stay the same, and your previous ad preferences and choices will continue to apply. For example, if you allow us to, we will continue to use your activity information from ad partners to show you ads, and use cookies on other apps and websites to personalize your ads and measure how they perform. You can change these choices at any time.
Once you choose to use our Products free of charge, your choice will apply to all your accounts in the same Accounts Center. Learn more about how we process information across your accounts in Accounts Center.
Why does Meta ask for my consent?
If you choose to use our Products free of charge with ads, you will be asked to allow Meta to process your information for ads. Laws require that you should be able to freely choose if you opt-in to the processing of your information involving combining and cross-using your information and certain use of cookies. Meta relies on your consent as our legal basis for this information processing. You can withdraw your consent at any time.
Other ways to manage your ads
  • Manage whether you see personalized or less personalized ads. Learn more about this choice.
  • Adjust other Ad preferences. Visit your Ad preferences page, where you can manage things like your ad topics and recent ad activity.
  • Learn more about why you’re seeing an ad. “Why am I seeing this ad?” provides an explanation of some of the activity that may have influenced why our ads delivery system showed you this ad.
  • Hide ads from an advertiser. If you're seeing an ad or advertiser that isn't interesting to you, you can hide an ad or hide ads from an advertiser.
  • Opt out from all participating companies. If you don’t want us to use the websites and apps you use to show you more relevant ads, we won’t. You can opt out through the European Interactive Digital Advertising Alliance. Or opt out using your mobile device settings.
If you prefer to use our Products without ads, you can choose to subscribe. If you subscribe, you won’t see ads when you use your Facebook and Instagram accounts that are in the same Accounts Center.
We are committed to your privacy and keeping your information secure. Learn more in the Privacy Policy and Cookies Policy.
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