Legal Bases

To provide products and services to you

• Our systems process emails addressed to you to ensure that you get them in your inbox
• We process your name, email address, physical address, credit card number, expiration date and security code when you subscribe to any of our paid products
• We store data about you, including emails, messages, posts, photos and attachments, to make them available at your request when you use our products
• When you sign up to receive newsletters of our different products, we use your email address to deliver them to you
• We check your IP address and related location signals to understand where you are located and identify the legal jurisdiction and terms that apply to you, and provide the services relevant to your specific region
• We review and try to address any technical issues with your account that you identify to us
• When you ask us to remember your login data for our products, we use data stored in cookies when you return to those sites
• We process your search queries to provide you with matching or relevant search results
• To provide specific product features; for example, we analyse your incoming and outgoing emails, messages, posts, photos and attachments, to generate results when you search for a message in your mailbox or to identify travel-related emails for you, like flights and hotel bookings
• We carry out promotions to increase engagement with our users. When you participate in a promotion you will be prompted to agree to the terms of the promotion before entry.

Contractual Necessity

To build interest profiles to personalise the ads and content we show to you

• We collect certain data about you and your device across our products and on our partners’ sites and apps that use our services to personalise ads.
• We analyse your Yahoo and AOL Mail data, to better understand your interests, which enable us to personalise your ads   and to generate business insights.
• We use the data we’ve collected about you and your devices across our products and services to make inferences like what activities you’re into and we’ll show you ads related to those activities
• We link identifiers that likely belong to the same user or are present in the same household 
• We obtain data from third-party providers and combine it with the data that we have about you

Consent - when we rely on consent to process your data, you can withdraw your consent at any time by accessing Your Privacy Controls

• We serve and deliver content and advertising in our products and services. We also measure how effective the ads and content are
• We collect certain data about you and your device across our products to personalise your content.
• We work with our partners to technically serve and deliver their content and advertising in our products. We also enable our partners to measure how effective their ads are.     

Legitimate Interest - we carry out these activities for our legitimate interests of:

• optimising the performance of our products and services,
• improving and developing innovative features

• We collect certain data about you and your device across our products and on our partners’ sites and apps that use our services. Personalisation is an essential feature of the products. As a result, we use data collected about you to understand your interests and to show you content we believe best matches those interests.

Contractual Necessity

To understand, maintain, develop and improve our products and services

• We use feedback from our users to understand what is working, and fix what is not
• We collect data about our users, including activity on our products and services, content data from their communications, and opinions collected through surveys to develop aggregate insights. Those insights help us:
  • understand how our products and services are working
  • create content and features for our products and services that are more relevant to our audience
  • We contact our users with marketing messages and offers to promote our products

Legitimate Interest - we carry out these activities for our and our partners’ legitimate interests of:

• optimising the performance of our products and services and
• improving and developing innovative features

To develop insights across our business for third parties

We create reports and provide data analysis tools for external parties, including publishers, advertisers, and the public, regarding:

• industry trends and competitive analyses
• audience insights
• ad performance and effectiveness
• publisher metrics including site traffic and analytics

Legitimate Interest - we carry out these activities for our and our partners’ legitimate interests of optimising our advertising and services which keeps many of our products free.

For security purposes, including to detect and defend against fraudulent, abusive or unlawful activity

• We authenticate you in certain cases, such as when you forget your password or when you request access to your data
• We analyse communications, application traffic, and related forensic data collected from our products and services
• We check your IP address and related location signals to protect your account and look for anomalous events which might undermine or threaten our products and services

Legitimate Interest - we carry out these activities for our and your legitimate interest of keeping our products safe and secure

• We access, preserve, and share data with government agencies and third parties to protect you and the general public, prevent infringement of our Terms or violations of third parties’ rights and to assist in the prevention, investigation, detection or prosecution of criminal offences, or other unlawful activity

Depending on the circumstances, we rely on the following legal bases:

• to comply with legal obligations
• to protect vital interests
• legitimate Interest - we carry out these activities for our and your legitimate interest of keeping our products safe and secure