Online-Ressource
Verfasst von:	Kotler, Philip [VerfasserIn]
	Stigliano, Giuseppe [VerfasserIn]
Titel:	Redefining retail
Titelzusatz:	10 guiding principles for a post-digital world
Institutionen:	John Wiley & Sons, [Verlag]
Verf.angabe:	Philip Kotler, Giuseppe Stigliano
Verlagsort:	Hoboken, NJ
Verlag:	John Wiley & Sons, Inc.
Jahr:	2024
Umfang:	1 online resource (xxxvi, 358 pages)
Illustrationen:	illustrations
Fussnoten:	Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on February 13, 2024)
ISBN:	1-394-20471-X
	978-1-394-20472-4
	1-394-20472-8
	978-1-394-20471-7
	978-1-394-20470-0
Abstract:	"The three main rules of retail have long been defined by an expression used in real estate jargon: "Location, Location, Location." The basic assumption was: if you prioritise the acquisition of the best locations, everything else will fall into place. This approach will no longer apply due to the fragmentation of the market, there have been several rapid and chaotic changes, including Covid-19, competitive pressures and disrupted customer behaviours. The large number of retailers that have gone out of business in recent years shows us that the scenario has changed and closures have pushed some to use terms like "apocalypse" or "Armageddon" to describe the difficulties of the current situation. However, it is wrong to assume that the failure of a large number of shops and stores heralds the end of brick-and-mortar retail. If anything, it decrees the end of a model that has remained unchanged for decades and that seems to be inadequate for the Digital Age. In other words -- Covid was an abrupt disruption, but many changes were overdue"--
URL:	Aggregator: https://learning.oreilly.com/library/view/-/9781394204700/?ar
Datenträger:	Online-Ressource
Sprache:	eng
Bibliogr. Hinweis:	Erscheint auch als : Druck-Ausgabe
Sach-SW:	Commerce de détail ; Innovations
	Commerce de détail ; Recherche
	Retail trade ; Research
	Retail trade ; Technological innovations
K10plus-PPN:	1892762455
	Universitätsbibliothek
Lokale URL UB:	Zum Volltext
	Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
	Bestellen/Vormerken für Benutzer des Klinikums Mannheim Eigene Kennung erforderlich
Bibliothek/Idn:	UW / m4544461626
Lokale URL Inst.:	Zum Volltext