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| |  Online-Ressource |
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| Verfasst von: | Sargeant, Adrian [VerfasserIn]  |
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| | Shang, Jen [VerfasserIn] |
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| Titel: | Fundraising principles and practice |
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| Verf.angabe: | Adrian Sargeant, Jen Shang |
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| Ausgabe: | Third edition. |
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| Verlagsort: | Hoboken, New Jersey |
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| Verlag: | John Wiley & Sons Inc. |
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| E-Jahr: | 2024 |
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| Jahr: | [2024] |
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| Umfang: | 1 online resource (xxxii, 779 pages) |
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| Illustrationen: | illustrations (some color) |
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| Fussnoten: | Includes bibliographical references and indexes. - Description based on online resource; title from digital title page (viewed on June 12, 2024) |
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| ISBN: | 978-1-394-19027-0 |
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| | 1-394-19027-1 |
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| | 978-1-394-19028-7 |
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| | 1-394-19028-X |
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| | 978-1-394-19026-3 |
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| Abstract: | "The text is structured in four sections. In the first we begin by providing an overview of the development of the profession and defining the sector it serves. We then move on to consider donor behavior examining who gives, why people give and the social and environmental influences on that behavior. In our second section we focus on fundraising planning providing an overview of the planning and budgeting process. We will also examine how to assess fundraising activity and to appraise the potential for future fundraising investment. Our third section deals with what we term the methods of fundraising, examining various direct response media, digital fundraising and then major gifts, bequest/planned giving and corporate/grant fundraising. We will also examine the critical topic of how to build supporter loyalty and retention. The fourth and final section of the text looks at topics related to fundraising management including the recruitment, management and retention of volunteers. This new edition also offers a chapter on the Great Fundraising project that began in 2012, tracking the characteristics of the leaders that have grown great fundraising, their leadership styles, what they choose to focus on (in achieving great fundraising) and how they think about solving their fundraising problems."-- |
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| URL: | Aggregator: https://learning.oreilly.com/library/view/-/9781394190263/?ar |
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| Datenträger: | Online-Ressource |
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| Sprache: | eng |
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| Bibliogr. Hinweis: | Erscheint auch als : Druck-Ausgabe |
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| Sach-SW: | Collecte de fonds |
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| | Associations sans but lucratif ; Finances |
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| | Associations sans but lucratif ; Marketing |
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| | fund raising |
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| | Fund raising |
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| | Nonprofit organizations ; Finance |
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| | Nonprofit organizations ; Marketing |
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| K10plus-PPN: | 1892762226 |
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| Lokale URL UB: |  Zum Volltext |
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| | Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg |
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| |  Bestellen/Vormerken für Benutzer des Klinikums Mannheim
Eigene Kennung erforderlich |
| Bibliothek/Idn: | UW / m454445963X |
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| Lokale URL Inst.: | Zum Volltext |
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978-1-394-19027-0,1-394-19027-1,978-1-394-19028-7,1-394-19028-X,978-1-394-19026-3
Fundraising principles and practice / Sargeant, Adrian [VerfasserIn]; [2024] (Online-Ressource)
69228238
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