Verfasst von:	Browning, Christopher S. [VerfasserIn]
Titel:	Nation branding and international politics
Verf.angabe:	Christopher S. Browning
Verlagsort:	Montreal ; Kingston ; London ; Chicago
Verlag:	McGill-Queen's University Press
E-Jahr:	2023
Jahr:	[2023]
Umfang:	X, 230 Seiten
Illustrationen:	Illustrationen
Format:	23 cm
Fussnoten:	Literaturverzeichnis: Seite 199-224. -Index
Ang. zum Inhalt:	Brand(ing) states
	Competition states
	Anxious states
	Good states
	Peaceful states
	Stigmatised states
ISBN:	978-0-2280-1891-9
	978-0-2280-1890-2
Abstract:	Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness, despite the fact it is an issue that should be of central concern to international relations. While nation branding has been on the radar of scholars for decades, with a focus mostly in marketing, communication, and media studies, as well as political geography, it has only made a small dent into the international relations field. In Nation Branding and International Politics Christopher Browning argues that international relations should take nation branding seriously. Nation branding not only involves the issues of culture, identity, and status - which are of principal concern to IR - but it is also a different and potentially fruitful way of reconceptualizing statehood. Mobilising work on ontological security, anxiety, status, and distinction, and grounding the analysis in a broader historical context, Browning finds that nation branding is politically significant, though not necessarily for the reasons its advocates claim. Specifically, the book raises important questions about nation branding's influence on the constitution of national identity, the reframing of citizenship, and the topography of contemporary geopolitics. Nation Branding and International Politics considers how status, prestige, and reputation are constructed and maintained in international society, and how, perhaps, this construction and maintenance may be changing - just as the practice of nation branding is changing.
URL:	Inhaltsverzeichnis: http://www.gbv.de/dms/bowker/toc/9780228018919.pdf
Schlagwörter:	(s)Internationale Politik    / (s)Wettbewerb    / (s)Internationales politisches System    / (s)Position    / (s)Politische Kommunikation    / (g)Erde
Sprache:	eng
Bibliogr. Hinweis:	Erscheint auch als : Online-Ausgabe: Browning, Christopher S., 1974-: Nation branding and international politics. - Montreal : McGill-Queen's University Press, 2023
RVK-Notation:	MK 8000
	AP 14150
Sach-SW:	Caractéristiques nationales - Aspect politique
	Stratégie de marque - Aspect politique
	Politique mondiale
	POLITICAL SCIENCE / International Relations / General
	National characteristics - Political aspects
	World politics
K10plus-PPN:	187192328X