Verfasst von: | Gelbrich, Katja [VerfasserIn] |
| Müller, Stefan [VerfasserIn] |
| Westjohn, Stanford A. [VerfasserIn] |
Titel: | Cross-cultural consumer behavior |
Werktitel: | Interkulturelles Konsumentenverhalten |
Verf.angabe: | Katja Gelbrich (Full Professor of Business Administration and International Management, Catholic University of Eichstaett-Ingolstadt, Germany), Stefan W. Müller (Emeritus Professor of Marketing, Technical University of Dresden, Germany), Stanford A. Westjohn (Associate Professor of Marketing and International Business, University of Alabama, USA) |
Verlagsort: | Cheltenham, UK ; Northampton, MA, USA |
Verlag: | Edward Elgar Publishing |
E-Jahr: | 2023 |
Jahr: | [2023] |
Umfang: | ix, 510 Seiten |
Illustrationen: | Illustrationen, Diagramme |
Format: | 25 cm |
Fussnoten: | Translated and updated edition of "Interkulturelles Konsumentenverhalten" by Katja Gelbrich and Stefan Müller, © Verlag Vahlen GmbH, München 2021 ; Includes bibliographical references (pages 433-504) and index |
ISBN: | 978-1-80392-318-5 |
| 978-1-80392-320-8 |
Abstract: | "This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers' buying behavior. With a balanced approach, the book explores not only how cultural differences between countries shape our decisions but also outlines the basic concepts of cross-cultural consumer research, the measurement of cultural values proposed in the Hofstede, Schwartz and GLOBE models, and the psychological foundations of culture-specific consumer behavior. Based on these conceptual foundations, the authors explain how cultural values shape consumers' buying processes, from information searches through post-purchase behavior. This book will be valuable to researchers and students of international business, global marketing, and consumer behavior. Cross-Cultural Consumer Behavior will also be relevant for marketing practitioners and international marketing agencies" |
DOI: | doi:10.4337/9781803922 |
URL: | DOI: https://doi.org/10.4337/9781803922 |
Schlagwörter: | (s)Verbraucherverhalten / (s)Kulturvergleich |
| (s)Marketingmanagement / (s)Verbraucherverhalten / (s)Verbraucherforschung |
| (s)Verbraucherverhalten / (s)Kulturkontakt / (s)Globalisierung / (s)Kulturvergleich |
Dokumenttyp: | Lehrbuch |
Sprache: | eng |
K10plus-PPN: | 1852007923 |