Verfasst von:	Gelbrich, Katja [VerfasserIn]
	Müller, Stefan [VerfasserIn]
	Westjohn, Stanford A. [VerfasserIn]
Titel:	Cross-cultural consumer behavior
Werktitel:	Interkulturelles Konsumentenverhalten
Verf.angabe:	Katja Gelbrich (Full Professor of Business Administration and International Management, Catholic University of Eichstaett-Ingolstadt, Germany), Stefan W. Müller (Emeritus Professor of Marketing, Technical University of Dresden, Germany), Stanford A. Westjohn (Associate Professor of Marketing and International Business, University of Alabama, USA)
Verlagsort:	Cheltenham, UK ; Northampton, MA, USA
Verlag:	Edward Elgar Publishing
E-Jahr:	2023
Jahr:	[2023]
Umfang:	ix, 510 Seiten
Illustrationen:	Illustrationen, Diagramme
Format:	25 cm
Fussnoten:	Translated and updated edition of "Interkulturelles Konsumentenverhalten" by Katja Gelbrich and Stefan Müller, © Verlag Vahlen GmbH, München 2021 ; Includes bibliographical references (pages 433-504) and index
ISBN:	978-1-80392-318-5
	978-1-80392-320-8
Abstract:	"This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers' buying behavior. With a balanced approach, the book explores not only how cultural differences between countries shape our decisions but also outlines the basic concepts of cross-cultural consumer research, the measurement of cultural values proposed in the Hofstede, Schwartz and GLOBE models, and the psychological foundations of culture-specific consumer behavior. Based on these conceptual foundations, the authors explain how cultural values shape consumers' buying processes, from information searches through post-purchase behavior. This book will be valuable to researchers and students of international business, global marketing, and consumer behavior. Cross-Cultural Consumer Behavior will also be relevant for marketing practitioners and international marketing agencies"
DOI:	doi:10.4337/9781803922
URL:	DOI: https://doi.org/10.4337/9781803922
Schlagwörter:	(s)Verbraucherverhalten    / (s)Kulturvergleich
	(s)Marketingmanagement    / (s)Verbraucherverhalten    / (s)Verbraucherforschung
	(s)Verbraucherverhalten    / (s)Kulturkontakt    / (s)Globalisierung    / (s)Kulturvergleich
Dokumenttyp:	Lehrbuch
Sprache:	eng
K10plus-PPN:	1852007923