| Titel: | The Cambridge handbook of consumer psychology |
|---|
| Mitwirkende: | Lamberton, Cait [HerausgeberIn]  |
|---|
| | Rucker, Derek D. [HerausgeberIn] |
|---|
| | Spiller, Stephen [HerausgeberIn] |
|---|
| Verf.angabe: | edited by Cait Lamberton (Wharton School, University of Pennsylvania), Derek D. Rucker (Kellogg School of Management, Northwestern University), Stephen A. Spiller (UCLA Anderson School of Management) |
|---|
| Ausgabe: | Second edition |
|---|
| Verlagsort: | Cambridge ; New York, NY ; Port Melbourne ; New Delhi ; Singapore |
|---|
| Verlag: | Cambridge University Press |
|---|
| Jahr: | 2023 |
|---|
| Umfang: | xii, 657 Seiten |
|---|
| Illustrationen: | Diagramme |
|---|
| Gesamttitel/Reihe: | Cambridge handbooks in psychology |
|---|
| ISBN: | 978-1-009-24396-4 |
|---|
| | 978-1-009-24393-3 |
|---|
| Abstract: | In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook |
|---|
| DOI: | doi:10.1017/9781009243957 |
|---|
| URL: | Cover: https://www.dietmardreier.de/annot/426F6F6B446174617C7C393738313030393234333936347C7C434F50.jpg?sq=3 |
|---|
| | Inhaltsverzeichnis: https://swbplus.bsz-bw.de/bsz1841087300inh.htm |
|---|
| | DOI: https://doi.org/10.1017/9781009243957 |
|---|
| Schlagwörter: | (s)Verbraucher / (s)Psychologie / (s)Verbraucherverhalten / (s)Entscheidungsverhalten |
|---|
| Dokumenttyp: | Aufsatzsammlung |
|---|
| Sprache: | eng |
|---|
| Bibliogr. Hinweis: | Erscheint auch als : Online-Ausgabe: The Cambridge handbook of consumer psychology. - Second edition. - Cambridge, UK : Cambridge University Press, 2023. - 1 Online-Ressource (xii, 657 Seiten) |
|---|
| RVK-Notation: | CW 7500 |
|---|
| | QW 300 |
|---|
| Sach-SW: | Behavioural economics |
|---|
| | Consumerism |
|---|
| | Konsum |
|---|
| | Marketing und Vertrieb |
|---|
| | PSYCHOLOGY / Applied Psychology |
|---|
| | Sales & marketing |
|---|
| | Social, group or collective psychology |
|---|
| | Sozialpsychologie |
|---|
| | Verhaltensökonomie |
|---|
| K10plus-PPN: | 1841087300 |
|---|
¬The¬ Cambridge handbook of consumer psychology / Lamberton, Cait [HerausgeberIn]; 2023
Zurück zur Trefferübersicht und Suche
HEDD