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Signatur: 2023 A 3659   QR-Code
Standort: Hauptbibliothek Altstadt / Freihandbereich Monograph  3D-Plan
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Titel:Religion and consumer behaviour
Titelzusatz:influence of religiosity and culture on consumption
Mitwirkende:Gupta, Gaurav [HerausgeberIn]   i
 Paruthi, Mandakini [HerausgeberIn]   i
 Nijjer, Shivinder [HerausgeberIn]   i
Verf.angabe:edited by Gaurav Gupta, Mandakini Paruthi and Shivinder Nijjer
Verlagsort:London ; New York, NY
Verlag:Routledge, Taylor & Francis Group
Jahr:2023
Umfang:xx, 250 Seiten
Illustrationen:Illustrationen, Diagramme
Gesamttitel/Reihe:Routledge studies in marketing ; 29
Fussnoten:Includes bibliographical references and index
ISBN:978-1-032-26500-1
 978-1-032-26501-8
Abstract:"Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers' religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic. In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the "dark side" of religion on consumers' consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism . This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization"--
DOI:doi:10.4324/9781003288558
URL:Inhaltsverzeichnis: https://swbplus.bsz-bw.de/bsz1831295806inh.htm
 DOI: https://doi.org/10.4324/9781003288558
Schlagwörter:(s)Kaufentscheidung   i / (s)Religiöse Identität   i / (s)Marketing   i / (s)Verbraucher   i
Dokumenttyp:Aufsatzsammlung
Sprache:eng
Bibliogr. Hinweis:Erscheint auch als : Online-Ausgabe: Religion and consumer behaviour. - London : Routledge, Taylor & Francis Group, 2023. - 1 online resource (xx, 250 pages)
K10plus-PPN:1831295806
Verknüpfungen:→ Übergeordnete Aufnahme
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2023 A 3659QR-CodeHauptbibliothek Altstadt / Freihandbereich Monographien3D-Planausleihbar
Mediennummer: 10695002

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