Verfasst von:	Gnach, Aleksandra [VerfasserIn]
	Weber, Wibke [VerfasserIn]
	Engebretsen, Martin [VerfasserIn]
	Perrin, Daniel [VerfasserIn]
Titel:	Digital communication and media linguistics
Titelzusatz:	with case studies in journalism, PR, and community communication
Verf.angabe:	Aleksandra Gnach (Zurich University of Applied Sciences), Wibke Weber (Zurich University of Applied Sciences), Martin Engebretsen (University of Agder, Norway), Daniel Perrin (Zurich University of Applied Sciences)
Verlagsort:	Cambridge ; New York, NY ; Port Melbourne ; New Delhi ; Singapore
Verlag:	Cambridge University Press
Jahr:	2023
Umfang:	xviii, 308 Seiten
Illustrationen:	Illustrationen, Diagramme
Fussnoten:	Literaturverzeichnis: Seite 279-306
ISBN:	978-1-108-74827-8
	978-1-108-49019-1
Abstract:	"This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary"--
DOI:	doi:10.1017/9781108780445
URL:	Cover: http://www.dietmardreier.de/annot/426F6F6B446174617C7C393738313130383439303139317C7C434F50.jpg?sq=2
	DOI: https://doi.org/10.1017/9781108780445
Schlagwörter:	(s)Computerunterstützte Kommunikation    / (s)Multimodalität    / (s)Medien    / (s)Linguistik
Sprache:	eng
RVK-Notation:	AP 15950
	ES 370
Sach-SW:	LANGUAGE ARTS & DISCIPLINES / Linguistics / General
	Textbooks
	Communication studies
	Kommunikationswissenschaft
	LANGUAGE ARTS & DISCIPLINES / Linguistics
	Media studies
	Medienwissenschaft: Journalismus
	Press & journalism
	Sprachwissenschaft, Linguistik
	linguistics
K10plus-PPN:	1810887690