Verfasst von:	McPhail, Thomas L. [VerfasserIn]
	Phipps, Steven [VerfasserIn]
Titel:	Global communication
Titelzusatz:	theories, stakeholders, and trends
Verf.angabe:	Thomas L. McPhail & Steven Phipps
Ausgabe:	Fifth edition
Verlagsort:	Hoboken
Verlag:	Wiley Blackwell
Jahr:	2020
Umfang:	ix, 311 Seiten
Illustrationen:	Diagramme
Fussnoten:	Tabellen, Literaturverzeichnis Seite 290-297, Literaturhinweise, Index
Ang. zum Inhalt:	Global communication : background
	Development research traditions and global communication
	The message : role of international organizations
	The medium : global technologies and organizations
	Web-based and digital media
	US multimedia conglomerates
	Media stakeholders outside the United States
	European media
	The global music industry
	CNN : international role, impact, and global competitors
	The role of global news agencies and sources
	Arab media and the Al Jazeera effect
	Toward globalization : the approaches and accomplishments of the four media giants in Asia
	The role of global advertising
	Summary and conclusions
ISBN:	978-1-119-52218-8
	978-1-119-52224-9
Abstract:	"This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries"--
URL:	Inhaltsverzeichnis: https://www.gbv.de/dms/bowker/toc/9781119522188.pdf
Schlagwörter:	(s)Internationale Kommunikation    / (s)Informationswirtschaft    / (s)Informationspolitik    / (s)Massenmedien    / (s)Globalisierung
Sprache:	eng
Bibliogr. Hinweis:	Erscheint auch als : Online-Ausgabe: McPhail, Thomas L: Global communication. - Hoboken : Wiley-Blackwell, 2020 |(DLC)2019024496
RVK-Notation:	AP 19000
Sach-SW:	Global
	Global
	Elektronische Medien
	Electronic media
K10plus-PPN:	1668238659