| Titel: | Strategies for developing global health programs |
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| Mitwirkende: | Kim, Do kyun [HerausgeberIn]  |
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| | Singhal, Arvind [HerausgeberIn] |
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| | Kreps, Gary L. [HerausgeberIn] |
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| Verf.angabe: | edited by Do Kyun Kim, Arvind Singhal, Gary L. Kreps |
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| Verlagsort: | New York, NY ; Washington, DC ; Baltimore, Md. ; Bern ; Frankfurt, M. ; Berlin ; Brussels ; Vienna ; Oxford |
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| Verlag: | Lang |
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| E-Jahr: | 2014 |
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| Jahr: | [2014] |
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| Umfang: | VII, 383 Seiten |
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| Illustrationen: | Illustrationen |
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| Format: | 23 cm |
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| Gesamttitel/Reihe: | Health communication ; Vol. 5 |
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| Fussnoten: | Literaturangaben |
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| Ang. zum Inhalt: | Strategies and principles for using mass and online/digital media in health communication campaigns / Charles K. Atkin & Ronald E. RiceDeveloping and testing mobile health applications to affect behavior change : lessons from the field / Andrew Isham, Bret R. Shaw, & Dave Gustafson |
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| | Conveying the human implications of climate change : using theory and audience research to inform communication efforts by public health professionals / Melinda R. Weathers, Edward Maibach, & Matthew NisbetIntegrating the diffusion of innovations and social marketing for designing a HIV/AIDS prevention strategy among a hard-to-reach population / Do Kyun Kim |
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| | A primer for using mobile apps and social media in healthcare / Carolyn Lauckner & Pamela Whitten |
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| | Digital games : the secret of alternative health realities / Hua Wang & Arvind Singhal |
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| | Entertainment education saves lives and improves health : key steps to developing effective programs / Caroline Jacoby, Jane Brown, Uttara Bharath Kumar, Rajiv N. Rimal, & Sanjanthi Velu |
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| | Conversations about cancer (CAC) : a national and global strategy for impacting family and medical interactions / Wayne A. Beach, Kyle Gutzmer, David M. Dozier, Mary K. Buller & David B. Buller |
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| | Narrative-based health communication interventions : using survivor stories to increase breast cancer knowledge and promote mammography / Tess Thompson & Matthew W. Kreuter |
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| | Drama as a rhetorical health communication strategy / Anat Gesser-Edelsburg |
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| | Identifying key individuals for the diffusion of health information and practices: a communication network method / Do Kyun Kim, James W. Dearing |
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| | The positive deviance approach to designing and implementing health communication interventions / Arvind Singhal |
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| | Community participatory design of health communication interventions / Linda Neuhauser, Gary L. Kreps, & S. Leonard Syme |
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| | Faith-based community health interventions : incorporating cultural ecology, the social ecological framework, and gender analysis / Kari Hartwig |
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| | Designing logos for health campaigns : convergence of semiotics and the diffusion of innovations / Do Kyun Kim |
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| | Strategic communication for health advocacy and social change / Gary L. Kreps |
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| | Health activism as resistance : MOSOP as a site of culture-centered resistance in Niger delta region of Nigeria / Mohan J. Dutta |
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| | National health communication surveillance systems / Bradford W. Hesse, David E. Nelson, Richard P. Moser, Kelly D. Blake, Wen-ying Sylvia Chou, Lila J. Finney, & Ellen Burke Beckjord |
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| | Cultural beacons in health communication : leveraging overlooked indicators and grassroots wisdoms / Laurel J. Felt, Lucía Durá & Arvind Singhal |
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| | Evaluating health communication interventions / Gary L. Kreps. |
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| ISBN: | 1-4331-1865-3 |
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| | 1-4331-1864-5 |
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| | 978-1-4331-1865-4 |
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| | 978-1-4331-1864-7 |
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| Abstract: | Strategies and principles for using mass and online/digital media in health communication campaigns / Charles K. Atkin & Ronald E. Rice -- Developing and testing mobile health applications to affect behavior change : lessons from the field / Andrew Isham, Bret R. Shaw, & Dave Gustafson -- A primer for using mobile apps and social media in healthcare / Carolyn Lauckner & Pamela Whitten -- Digital games : the secret of alternative health realities / Hua Wang & Arvind Singhal -- Entertainment education saves lives and improves health : key steps to developing effective programs / Caroline Jacoby, Jane Brown, Uttara Bharath Kumar, Rajiv N. Rimal, & Sanjanthi Velu -- Conversations about cancer (CAC) : a national and global strategy for impacting family and medical interactions / Wayne A. Beach, Kyle Gutzmer, David M. Dozier, Mary K. Buller & David B. Buller -- Narrative-based health communication interventions : using survivor stories to increase breast cancer knowledge and promote mammography / Tess Thompson & Matthew W. Kreuter -- Drama as a rhetorical health communication strategy / Anat Gesser-Edelsburg -- Identifying key individuals for the diffusion of health information and practices: a communication network method / Do Kyun Kim, James W. Dearing -- The positive deviance approach to designing and implementing health communication interventions / Arvind Singhal -- |
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| | Conveying the human implications of climate change : using theory and audience research to inform communication efforts by public health professionals / Melinda R. Weathers, Edward Maibach, & Matthew Nisbet -- Integrating the diffusion of innovations and social marketing for designing a HIV/AIDS prevention strategy among a hard-to-reach population / Do Kyun Kim -- Community participatory design of health communication interventions / Linda Neuhauser, Gary L. Kreps, & S. Leonard Syme -- Faith-based community health interventions : incorporating cultural ecology, the social ecological framework, and gender analysis / Kari Hartwig -- Designing logos for health campaigns : convergence of semiotics and the diffusion of innovations / Do Kyun Kim -- Strategic communication for health advocacy and social change / Gary L. Kreps -- Health activism as resistance : MOSOP as a site of culture-centered resistance in Niger delta region of Nigeria / Mohan J. Dutta -- National health communication surveillance systems / Bradford W. Hesse, David E. Nelson, Richard P. Moser, Kelly D. Blake, Wen-ying Sylvia Chou, Lila J. Finney, & Ellen Burke Beckjord -- Cultural beacons in health communication : leveraging overlooked indicators and grassroots wisdoms / Laurel J. Felt, Lucía Durá & Arvind Singhal -- Evaluating health communication interventions / Gary L. Kreps |
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| URL: | Inhaltsverzeichnis: http://d-nb.info/1042527059/04 |
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| | Inhaltstext: http://deposit.dnb.de/cgi-bin/dokserv?id=4466168&prov=M&dok_var=1&dok_ext=htm |
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| Schlagwörter: | (s)Gesundheit / (s)Gesundheitsförderung / (s)Internationale Kooperation |
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| Dokumenttyp: | Aufsatzsammlung |
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| Sprache: | eng |
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| Bibliogr. Hinweis: | Erscheint auch als : Onlineausgabe: Kim, Do kyun: Health communication. - Online-Ausg.. - New York : Peter Lang Publishing Inc, 2014. - Online-Ressource (1 online resource (394 pages)) |
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| RVK-Notation: | AP 14000 |
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| Sach-SW: | Health Communication |
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| | Health Promotion |
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| | International Cooperation |
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| | World Health |
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| K10plus-PPN: | 1605883859 |
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| Verknüpfungen: | → Übergeordnete Aufnahme |
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Strategies for developing global health programs / Kim, Do kyun [HerausgeberIn]; [2014]
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