Online-Ressource
Titel:	Big data in small business
Titelzusatz:	data-driven growth in small and medium-sized enterprises
Mitwirkende:	Pedersen, Carsten Lund [HerausgeberIn]
	Lindgreen, Adam [HerausgeberIn]
	Ritter, Thomas [HerausgeberIn]
	Ringberg, Torsten [HerausgeberIn]
Institutionen:	Edward Elgar Publishing [Verlag]
Verf.angabe:	Carsten Lund Pedersen (Assistant Professor, Copenhagen Business School, Denmark), Adam Lindgreen (Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa), Thomas Ritter (Professor), Torsten Ringberg (Professor, Copenhagen Business School, Denmark)
Verlagsort:	Cheltenham, UK ; Northampton, MA
Verlag:	Edward Elgar Publishing
Jahr:	2021
Umfang:	1 Online-Ressource (272 Seiten)
Fussnoten:	Includes bibliographical references and index
ISBN:	978-1-83910-016-1
Abstract:	Contents: Introduction / Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg -- Part I: Foundations: Getting the basics right -- 1. Building small business utopia: How artificial intelligence and big data can increase small business success / Karen G. Mills and Annie V. Dang -- 2. Gdpr compliant processing of big data in small business.
	"This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle. Contributions address the limitations faced by SMEs in their access to data and demonstrate that the key to overcoming this issue is to be aware of these limitations, to work within them, and to use them to think creatively about how to overcome obstacles in new ways. They discuss Artificial Intelligence, revenue blueprinting, GDPR compliance and other key topics related to the relationships between SMEs and data. Offering ideas to inspire big data-driven success by SMEs making smaller investments, the book argues that there must be a place for "ordinary" data-driven journeys that are available to firms of any size. Stimulating further thought and action, Big Data in Small Business will be of great interest to academics, researchers and practitioners in areas such as strategic management, organizational and innovation studies, marketing and sales. The ideas and information in this book will help fill knowledge gaps related to important aspects of capabilities, functions, and transformations of big data that drive business growth"--
DOI:	doi:10.4337/9781839100161
URL:	Resolving-System: https://doi.org/10.4337/9781839100161
	DOI: https://doi.org/10.4337/9781839100161
Datenträger:	Online-Ressource
Dokumenttyp:	Aufsatzsammlung
Sprache:	eng
Bibliogr. Hinweis:	Erscheint auch als
K10plus-PPN:	1776490444
	Universitätsbibliothek
Lokale URL UB:	Zum Volltext (Nationallizenz)