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| Titel: | Handbook of qualitative research methods in marketing |
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| Mitwirkende: | Belk, Russell W. |
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| Institutionen: | Edward Elgar Publishing |
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| Verf.angabe: | edited by Russell W. Belk |
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| Verlagsort: | Cheltenham ; Northampton, Mass |
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| Verlag: | Edward Elgar |
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| Jahr: | 2006 |
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| Umfang: | 1 Online-Ressource (xi, 595 p) |
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| Illustrationen: | ill |
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| Gesamttitel/Reihe: | Edward Elgar E-Book Archive |
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| Fussnoten: | Includes bibliographical references and index |
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| Ang. zum Inhalt: | History of qualitative research methods in marketing / Sidney J. Levy |
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| | Breaking new ground : developing grounded theories in marketing and consumer behavior / Eileen Fischer and Cele C. Otnes |
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| | The semiotic paradigm on meaning in the marketplace / David Glen Mick and Laura R. Oswald |
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| | Rethinking the critical imagination / Jeff B. Murray and Julie L. Ozanne |
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| | Qualitative research in advertising : twenty years in revolution / Linda M. Scott |
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| | Qualitative historical research in marketing / Terrence H. Witkowski and D.G. Brian Jones |
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| | Researching the cultures of brands / Anders Bengtsson and Jacob Ostberg |
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| | Researching brands ethnographically : an interpretive community approach / Steven M. Kates |
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| | Making contexts matter : selecting research contexts for theoretical insights / Eric Arnould, Linda Price and Risto Moisio |
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| | Netnography 2.0 / Robert V. Kozinets |
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| | Let's pretend : projective methods reconsidered / Dennis W. Rook |
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| | Stories : how they are used and produced in market(ing) research / Gillian C. Hopkinson and Margaret K. Hogg |
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| | The extended case method in consumer research / Steven M. Kates |
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| | Unpacking the many faces of introspective consciousness : a metacognitive-poststructuralist exercise / Stephen J. Gould |
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| | Mixed methods in interpretive research : an application to the study of the self concept / Shalini Bahl and George R. Milne |
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| | The Monticello correction : consumption in history / Linda M. Scott, Jason Chambers and Katherine Sredl |
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| | Using video-elicitation to research sensitive topics : understanding the purchase process following natural disaster / Shay Sayre |
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| | Using oral history methods in consumer research / Richard Elliott and Andrea Davies |
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| | Focus groups in marketing research / Miriam Catterall and Pauline Maclaran |
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| | Fielding ethnographic teams : strategy, implementation, and evaluation / John F. Sherry |
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| | Writing pictures/taking fieldnotes : towards a more visual and material ethnographic consumer research / Lisa Peñaloza and Julien Cayla |
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| | Metaphors, needs and new product ideation / Jeffrey F. Durgee and Manli Chen |
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| | Critical visual analysis / Jonathan E. Schroeder |
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| | Framing the research and avoiding harm : representing the vulnerability of consumers / Stacey Menzel Baker and James W. Gentry |
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| | Camcorder society : quality videography in consumer and marketing research / Robert V. Kozinets and Russell W. Belk |
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| | Writing it up, writing it down : being reflexive in accounts of consumer behavior / Annamma Joy ... [et al.] |
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| | Reading ethnographic research : bringing segments to life through movie making and metaphor / Diane M. Martin, John W. Schouten and James H. McAlexander |
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| | Entering entertainment : creating consumer documentaries for corporate clients / Patricia L. Sunderland |
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| | Capturing time / Cele C. Otnes ... [et al.] |
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| | Consumption experiences as escape : an application of the Zaltman metaphor elicitation technique / Robin A. Coulter |
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| | Romancing the gene : making myth from 'hard science' / Elizabeth C. Hirschman and Donald Panther-Yates |
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| | Pushing the boundaries of ethnography in the practice of marketing research / Rita M. Denny |
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| | Autobiography / Stephen Brown |
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| | The consumption of stories / Sidney J. Levy |
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| | Discerning marketers' meanings : depth interviews with sales executives / June Cotte and Geoffrey Kistruck |
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| | Photo essays and the mining of minutiae in consumer research : 'bout the time I got to Phoenix / Morris B. Holbrook |
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| | The emergence of multi-sited ethnography in anthropology and marketing / Karin M. Ekström |
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| | Doing research on sensitive topics : studying covered Turkish women / Güliz Ger and Özlem Sandikci |
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| | Grasping the global : multi-sited ethnographic market studies / Dannie Kjeldgaard, Fabien Faurholt Csaba and Güliz Ger |
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| | In pursuit of the 'inside view' : training the gaze on advertising and market practitioners / Daniel Thomas Cook |
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| | Research ethnicity and consumption / Lisa Peñaloza |
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| | The etiquette of qualitative research / Julie A. Ruth and Cele C. Otnes. |
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| ISBN: | 978-1-84720-412-7 |
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| Abstract: | The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and netnography; data analysis methods such as metaphoric and visual analyses; presentation topics such as videography and reflexivity; applications such as ZMET applied to Broadway plays and depth interviews with executives; and special issues such as multi-sited ethnography and research on sensitive topics |
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| DOI: | doi:10.4337/9781847204127 |
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| URL: | Verlag: https://www.elgaronline.com/view/9781845421007.xml |
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| | Resolving-System: https://doi.org/10.4337/9781847204127 |
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| | DOI: https://doi.org/10.4337/9781847204127 |
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| Schlagwörter: | (s)Qualitative Methode / (s)Marketingforschung |
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| | (s)Qualitative Methode / (s)Verbraucherforschung |
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| Datenträger: | Online-Ressource |
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| Sprache: | eng |
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| Reproduktion: | Available in another form |
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| Bibliogr. Hinweis: | Erscheint auch als : Druck-Ausgabe: Handbook of qualitative research methods in marketing. - Cheltenham [u.a.] : Elgar, 2006. - XI, 595 S. |
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| RVK-Notation: | QP 611  |
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| Sach-SW: | Electronic books |
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| K10plus-PPN: | 1023441667 |
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| Lokale URL UB: |  Zum Volltext (Nationallizenz) |
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Handbook of qualitative research methods in marketing / Belk, Russell W.; 2006 (Online-Ressource)
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