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Verfasst von: | Hulland, John |
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Houston, Mark B. | |
Titel: | Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing |
Verlagsort: | New York |
Verlag: | Springer US |
Springer | |
Springer Nature B.V | |
Jahr: | 2020 |
Umfang: | 9 S. |
ISSN: | 0092-0703 |
Titel Quelle: | Journal of the Academy of Marketing Science |
Jahr Quelle: | 2020 |
Band/Heft Quelle: | 48, 3, S. 351-359 |
DOI: | doi:10.1007/s11747-020-00721-7 |
URL: | http://www.ub.uni-heidelberg.de/cgi-bin/edok?dok=https%3A%2F%2Ffanyv88.com%3A443%2Fhttps%2Flink.springer.com%2Farticle%2F10.1007%2Fs11747-020-00721- ... |
http://www.ub.uni-heidelberg.de/cgi-bin/edok?dok=https%3A%2F%2Ffanyv88.com%3A443%2Fhttps%2Fwww.proquest.com%2Fdocview%2F2384396966%2Fabstract%2F | |
DOI: https://doi.org/10.1007/s11747-020-00721-7 | |
Sprache: | English |
Sach-SW: | Business and Management |
Editorial | |
Marketing | |
Social Sciences | |
Systematic review | |
Verknüpfungen: | → Sammelwerk |