Online-Ressource
Verfasst von:	Backhaus, Klaus [VerfasserIn]
	Erichson, Bernd [VerfasserIn]
	Gensler, Sonja [VerfasserIn]
	Weiber, Rolf [VerfasserIn]
	Weiber, Thomas [VerfasserIn]
Titel:	Multivariate analysis
Titelzusatz:	an application-oriented introduction
Werktitel:	Multivariate Analysemethoden
Verf.angabe:	Klaus Backhaus, Bernd Erichson, Sonja Gensler, Rolf Weiber, Thomas Weiber
Ausgabe:	Second edition
Verlagsort:	Wiesbaden
Verlag:	Springer Gabler
E-Jahr:	2023
Jahr:	[2023]
Umfang:	1 Online-Ressource (xi, 606 Seiten, 336 illus., 315 illus. in color)
Fussnoten:	Textbook for German language market
ISBN:	978-3-658-40411-6
Abstract:	Introduction to empirical data analysis -- Regression analysis -- Analysis of variance -- Discriminant analysis -- Logistic regression -- Contingency analysis -- Factor analysis -- Cluster analysis -- Conjoint analysis.
	Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM’s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods. For the 2nd edition, all chapters were checked and calculated using the current version of IBM SPSS. Contents Introduction to empirical data analysis Regression analysis Analysis of variance Discriminant analysis Logistic regression Contingency analysis Factor analysis Cluster analysis Conjoint analysis The original German version is now available in its 17th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in German-speaking countries”. A Chinese version is available in its 3rd edition. On the website www.multivariate-methods.info, the authors provide examples in Excel and R as well as additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge. The authors ((Please insert here the fotographs of authors in order of appearance)) www.multivariate-methods.info.
DOI:	doi:10.1007/978-3-658-40411-6
URL:	Resolving-System: https://doi.org/10.1007/978-3-658-40411-6
	DOI: https://doi.org/10.1007/978-3-658-40411-6
Schlagwörter:	(s)Multivariate Analyse
	(s)Multivariate Analyse    / (s)Regressionsanalyse    / (s)Varianzanalyse    / (s)Diskriminanzanalyse    / (s)Logit-Modell    / (s)Faktorenanalyse
Datenträger:	Online-Ressource
Dokumenttyp:	Lehrbuch
Sprache:	eng
Bibliogr. Hinweis:	Erscheint auch als : Druck-Ausgabe
	Erscheint auch als : Druck-Ausgabe
	Erscheint auch als : Druck-Ausgabe: Backhaus, Klaus, 1947 - : Multivariate analysis. - Second edition. - Wiesbaden : Springer Gabler, 2023. - xi, 606 Seiten
RVK-Notation:	SK 840
	SK 830
	CM 4100
	MT 20300
	MR 2100
	QH 234
Sach-SW:	Statistics in marketing
	Empirical data analysis
	Regression analysis
	Analysis of variance
	Discriminant analysis
	Logistic regression
	Contingency analysis
	Factor analysis
	Cluster analysis
	Conjoint analysis
	SPSS
K10plus-PPN:	1851560122
	Universitätsbibliothek
Lokale URL UB:	Zum Volltext