Verfasst von:	Schnotz, Wolfgang [VerfasserIn]
Titel:	Multimedia comprehension
Verf.angabe:	Wolfgang Schnotz, University of Koblenz-Landau
Verlagsort:	Cambridge, United Kingdom ; New York, NY, USA ; Port Melbourne, Australia ; New Delhi, Indian ; Singapore
Verlag:	Cambridge University Press
Jahr:	2023
Umfang:	xiii, 231 Seiten
Illustrationen:	Illustrationen, Diagramme
Fussnoten:	Literaturverzeichnis: Seite 218-227 ; 1. Introduction; 2. A short history of multimedia sign systems; 3. Basic forms of representations; 4. Comprehension of text; 5. Comprehension of pictures; 6. Integrative comprehension of texts and pictures; 7. Quasi-Symbolic relations between text and picture comprehension; 8. Beyond comprehension: multimedia in thinking and problem solving; 9. Practical implications; Concluding remarks
ISBN:	978-1-009-30323-1
	978-1-009-30321-7
Abstract:	"Multimedia messages use combinations of texts, pictures, maps, and graphs as tools for communication. This book provides a synthesis of theory and research about how people comprehend multimedia. It adopts the perspectives of cognitive psychology, semiotics, anthropology, linguistics, education, and art. Its central idea is that information displays can be categorized into two different but complementary forms of representations, which service different purposes in human cognition and communication. Specific interaction between these representations enhances comprehension, thinking, and problem solving, as illustrated by numerous examples. Multimedia Comprehension is written for a broad audience with no special prior knowledge. It is of interest to everyone trying to understand how people comprehend multimedia, from scholars and students in psychology, communication, and education, to web- and interface-designers and instructors"--
DOI:	doi:10.1017/9781009303255
URL:	Cover: http://www.dietmardreier.de/annot/426F6F6B446174617C7C393738313030393330333231377C7C434F50.jpg?sq=2
	DOI: https://doi.org/10.1017/9781009303255
Schlagwörter:	(s)Visuelle Kommunikation    / (s)Kognitive Psychologie    / (s)Pädagogische Psychologie    / (s)Bildwerbung
Sprache:	eng
Bibliogr. Hinweis:	Erscheint auch als : Online-Ausgabe: Schnotz, Wolfgang, 1946-: Multimedia comprehension. - Cambridge, United Kingdom : Cambridge University Press, 2023
RVK-Notation:	CX 1000
Sach-SW:	Cognition & cognitive psychology
	EDUCATION / Educational Psychology
	Educational psychology
	Kognitive Psychologie
	Pädagogische Psychologie
K10plus-PPN:	1818467356