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Verfasst von:Kuhn, Sascha [VerfasserIn]   i
 Ihmels, Max [VerfasserIn]   i
 Kutzner, Florian [VerfasserIn]   i
Titel:Organic defaults in online-shopping
Titelzusatz:immediate effects but no spillover to similar choices
Verf.angabe:Sascha Kuhn, Max Ihmels, Florian Kutzner
E-Jahr:2021
Jahr:March/April 2021
Umfang:17 S.
Fussnoten:First published: 14 July 2020 ; Gesehen am 02.11.2021
Titel Quelle:Enthalten in: Journal of consumer behaviour
Ort Quelle:Chichester : Wiley, 2001
Jahr Quelle:2021
Band/Heft Quelle:20(2021), 2, Seite 271-287
ISSN Quelle:1479-1838
Abstract:Changing defaults—the preselection that becomes effective without active choice—is becoming a prominent policy tool, after having been proven to be effective in areas as varied as retirement savings, organ donation and product customization. Yet, little is known about how default effects spill over to subsequent similar behaviors. In an online shopping scenario, we found standard default effects on the share of organically produced products in the overall selection of products. These effects did not spill over to subsequent active shopping choices. This was true for defaults that were hard and easy to change (Exp. 1, N = 90), for immediate and delayed subsequent choices (Exp. 2, N = 106) and for self-selected defaults (Exp. 3, N = 181). These findings suggest that the reach and scalability of default manipulations in policy making may be limited, but also speak against the possibility for negative spillover.
DOI:doi:10.1002/cb.1850
URL:kostenfrei: Volltext: https://doi.org/10.1002/cb.1850
 kostenfrei: Volltext: https://onlinelibrary.wiley.com/doi/abs/10.1002/cb.1850
 kostenfrei: Resolving-System: https://doi.org/10.1002/cb.1850
 DOI: https://doi.org/10.1002/cb.1850
Schlagwörter:(s)Informationstechnik   i / (s)Kommunikationstechnik   i / (s)Regulierung   i / (s)Verbraucherverhalten   i / (s)Umweltverträgliches Produkt   i / (g)Erde   i
Datenträger:Online-Ressource
Sprache:eng
K10plus-PPN:177587088X
Verknüpfungen:→ Zeitschrift
 
 
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