Verfasst von:	Hollifield, C. Ann [VerfasserIn]
	Coffey, Amy Jo [VerfasserIn]
Titel:	Media analytics
Titelzusatz:	understanding media, audiences, and consumers in the 21st century
Verf.angabe:	C. Ann Hollifield and Amy Jo Coffey
Verlagsort:	New York ; London
Verlag:	Routledge, Taylor & Francis Group
Jahr:	2023
Umfang:	xxi, 416 Seiten
Illustrationen:	Illustrationen, Diagramme
Fussnoten:	Literaturangaben
ISBN:	978-1-138-58103-6
	978-1-138-58105-0
Abstract:	"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor's Manual, discussion questions, short exercises and links to additional resources. They are available online at www.routledge.com/cw/hollifield"--
DOI:	doi:10.4324/9780429506956
URL:	DOI: https://doi.org/10.4324/9780429506956
Schlagwörter:	(s)Massenmedien    / (s)Data Mining    / (s)Medienkonsum    / (s)Forschungsmethode    / (s)Methodologie
Sprache:	eng
Bibliogr. Hinweis:	Erscheint auch als : Online-Ausgabe: Hollifield, C. Ann: Media analytics. - New York, NY : Routledge, 2023
Sach-SW:	Textbooks
K10plus-PPN:	1847776817