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Universitätsbibliothek Heidelberg
Verfasst von:Karababa, Emİnegül
 Ger, Gülİz
Titel:Early Modern Ottoman Coffeehouse Culture and the Formation of the Consumer Subject
Verlagsort:Oxford
Verlag:University of Chicago Press
 Oxford University Press
Jahr:2011
Inhalt:We examine the sociohistorical formation of the consumer subject during the development of consumer culture in the context of leisure consumption. Specifically, we investigate how an active consumer was forming while a coffeehouse culture was taking shape during early modern Ottoman society. Utilizing multiple historical data sources and analysis techniques, we focus on the discursive negotiations and the practices of the consumers, the marketers, the state, and the religious institution as relevant stakeholders. Our findings demonstrate that multiparty resistance, enacted by consumers and marketers, first challenged the authority of the state and religion and then changed them. Simultaneously and at interplay with various institutional transformations, a public sphere, a coffeehouse culture, and a consumer subject constructing his self-ethics were developed, normalized, and legalized. We discuss the implications of the centrality of transgressive hedonism in this process, as well as the existence of an active consumer in an early modern context.
ISSN:0093-5301
Titel Quelle:The Journal of consumer research
Jahr Quelle:2011
Band/Heft Quelle:37, 5, S. 737-760
DOI:doi:10.1086/656422
URL:http://www.ub.uni-heidelberg.de/cgi-bin/edok?dok=https%3A%2F%2Ffanyv88.com%3A443%2Fhttps%2Fwww.jstor.org%2Fstable%2F10.1086%2F656422
 http://www.ub.uni-heidelberg.de/cgi-bin/edok?dok=https%3A%2F%2Ffanyv88.com%3A443%2Fhttps%2Fsearch.proquest.com%2Fdocview%2F848558923
 DOI: https://doi.org/10.1086/656422
Sprache:English
Sach-SW:Alcohol drinking
 Coffee
 Coffeehouses
 Consumer behavior
 Consumer culture
 Consumer economics
 Consumer research
 Consumers
 Culture
 Poetry
 Public sphere
 Recreation
 Religious poetry
 Social conditions & trends
 Studies
 Sufism
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