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McDonaldization : the reader / George Ritzer. - 3. ed.. - Los Angeles, Calif. [u.a.]: Pine Forge Press, 2010. - X, 449 S. : graph. Darst., ISBN 978-1-4129-7582-7
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ausleihbar
Signatur: 2010 A 4277
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Crisanti, Giulia: Europeans are lovin' it? Coca Cola, McDonald's and responses to American global businesses in Italy and France, 1886-2015 / by Giulia Crisanti. - Leiden ; Boston: Brill, [2023]. - X, 340 Seiten, ISBN 978-90-04-67883-5 (European perspectives on the United States ; volume 8)
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Signatur: 2024 A 966
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Schneider, Willy: McMarketing : Einblicke in die Marketing-Strategie von McDonald's / von Willy Schneider. - 2., überarb. Aufl. 2015. - Wiesbaden: Springer Gabler, 2015. - Online-Ressource (XVIII, 248 S. 36 Abb, online resource), ISBN 978-3-658-07096-0 (SpringerLink : Bücher) DOI: 10.1007/978-3-658-07096-0
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Munzinger-Biographie: Mary Lou McDonald. - 27/2024. - Ravensburg: Munzinger-Archiv, 2024 (Internationales Biographisches Archiv - Personen aktuell)
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Light, Larry: Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon.. - Upper Saddle River, N.J.: Wharton School Pub., c2009. - xx, 218 p : ill., ISBN 978-0-13-604331-7
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Nichols, Wilmer W.: McDonald's blood flow in arteries : theoretical, experimental and clinical principles / Wilmer W Nichols ; Michael F O'Rourke ; Charalambos Vlachopoulos. With a contribution from Arnold P … . - 6. ed.. - Boca Raton ; London [u.a.]: CRC Press, 2011. - XIV, 755 S. : Ill., zahlr. graph. Darst., ISBN 978-0-340-98501-4
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Launaro, Alessandro: Interamna Lirenas : a Roman town in Central Italy revealed / by Alessandro Launaro & Martin Millett ; with contributions from Sophie Hay, Ninetta Leone, Lieven V… . - Cambridge, UK: McDonald Institute for Archaeological Research, University of Cambridge, [2023]. - xi, 157 Seiten : Illustrationen, Karten, Pläne, Diagramme, ISBN 978-1-913344-10-8 (McDonald Institute monographs)
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Signatur: 2023 D 1679
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Guerra, Maria Filomena: Ancient Egyptian gold : archaeology and science in jewellery (3500-1000 BC) / edited by Maria F. Guerra, Marcos Martinón-Torres & Stephen Quirke ; with contributions from Wolfram… . - Cambridge, UK: McDonald Institute for Archaeological Research, [2023]. - xxv, 497 Seiten : Illustrationen, Diagramme, Karten, ISBN 978-1-913344-12-2 (McDonald Institute Monographs)
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Signatur: 2023 D 1678
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Temple landscapes : fragility, change and resilience of Holocene environments in the Maltese Islands / [edited] by Charles French, Chris O. Hunt, Reuben Grima, Rowan McLaughlin, Simon Stoddart & Caroline… . - Cambridge, UK: McDonald Institute for Archaeological Research, [2020]. - xxiv, 569 Seiten : Illustrationen, Diagramme, Karten, ISBN 978-1-902937-98-4 (Fragility and sustainability ; volume 1) (McDonald Institute monographs)
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Bocherens, Hervé: Social inequality before farming? : multidisciplinary approaches to the study of social organization in prehistoric and ethnographic hunter-gatherer-fisher societies / edited by Luc Moreau ; with contributions from Hervé Bocherens [und 31 weiteren]. - Cambridge: McDonald Institute for Archaeological Research, 2020. - 1 Online-Ressource (xii, 334 Seiten) : Illustrationen, ISBN 978-1-913344-00-9 (McDonald Institute conversations) DOI: 10.17863/CAM.60627
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Golden arches east : McDonald's in East Asia / edited by James L. Watson. - 2. ed.. - Stanford, Calif: Stanford University Press, 2007. - XVI, 256 S., ISBN 978-0-8047-4988-6
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Signatur: WS/MS 1170 W339(2)
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Mediterranean prehistoric heritage : training, education and management / edited by Ian Hodder & Louise Doughty. - Cambridge: McDonald Institute for Archaeological Research, University of Cambridge, 2007. - VIII, 152 S. : Ill., graph. Darst., ISBN 978-1-902937-38-0 (McDonald Institute monographs ; 1)
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Signatur: 2009 D 125
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McDonald, Lee Martin: The Old Testament : its authority and canonicity / by Lee Martin McDonald. - London: Bloomsbury T&T Clark, 2017. - xl, 539 Seiten, ISBN 978-0-567-66876-9 (The formation of the Biblical Canon / by Lee Martin McDonald ; Volume 1)
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The new rich in Asia : mobile phones, McDonald's and middle-class revolution / ed. by Richard Robison .... - Repr.. - London [u.a.]: Routledge, 1996. - XII, 253 S., ISBN 978-0-415-11335-9 (The new rich in Asia series)
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Signatur: 185 soz 96/1219
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Royle, Tony: Working for McDonald's in Europe : the unequal struggle / Tony Royle. - London [u.a.]: Routledge, 2000. - 248 S : graph. Darst, ISBN 978-0-415-20786-7 (Routledge studies in employment relations)
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Signatur: WS/MS 5800 R891
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Anhalt, Gert: Chinas nackte Fallschirmspringer : Alltag und Menschen zwischen Mao und McDonald's / Gert Anhalt. - München: Lichtenberg, 1999. - 336 S, ISBN 978-3-7852-8444-5
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Signatur: HN733.5.A54 1999
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Tucher von Simmelsdorf, Friedrich W.: Die Expansion von McDonald's Deutschland Inc. : der Ausbreitungsprozeß einer erfolgreichen Innovation / Friedrich W. Tucher von Simmelsdorf. Mit einem Geleitw. von Wigand Ritter. - Wiesbaden: Dt. Univ.-Verl. [u.a.], 1994. - XX, 206 S : graph. Darst., Kt, ISBN 978-3-8244-6039-7 (Gabler-Edition Wissenschaft)
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ausleihbar
Signatur: 94 A 6491
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Trevor McDonald's world of poetry / Trevor McDonald. With ill. by Molly Sample. - 1. publ. in paperback. - London: A. Deutsch Classics, 2000. - 276 S. : Ill., ISBN 978-0-233-99909-8
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ausleihbar
Signatur: 2001 A 1141
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Watson, James L.: Golden arches east : McDonald's in East Asia / ed. by James L. Watson. - Stanford, Calif.: Stanford University Press, 1997. - XVI, 256 S, ISBN 978-0-8047-3205-5
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Signatur: TX945.5.M33 G65 1997
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Dal Pozzo, Cassiano: The Paper Museum of Cassiano Dal Pozzo Series C, Part 2, Volume 2. - The "Palazzi di Roma II", "Palazzi di Genova", "Antiquitates Romanae" and "Speculum Romanae Magnificentiae" albums and the King's Topographical Collection in the British Library, and the King's Military Collection in the Royal Library / Mark McDonald. - London: Royal Collection Trust, 2019. - Seite 321-638 : Illustrationen, ISBN 978-1-912554-19-5
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Signatur: 2017 D 601::2,2
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