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Iankova, Severina: A comparison of social media marketing between B2B, B2C and mixed business models: Elsevier Inc, 2019
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Crick, James M.: Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis: Elsevier Inc, 2020
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Ulaga, Wolfgang: The role of a solutions salesperson: Reducing uncertainty and fostering adaptiveness: Elsevier Inc, 2018
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Salo, Jari: Social media research in the industrial marketing field: Review of literature and future research directions: Elsevier Inc, 2017
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Kramer, Victoria: A configurational approach to understanding relationship characteristics in differing levels of servitization: Elsevier Inc, 2024
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Keinänen, Hanna: Antecedents of social media B2B use in industrial marketing context: customers’ view. -
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Guesalaga, Rodrigo: The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media. -
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Sheng, Margaret L.: A dynamic capabilities-based framework of organizational sensemaking through combinative capabilities towards exploratory and exploitative product innovation in turbulent environments: Elsevier Inc, 2017
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Chen, Shijiao (Joseph): How privacy practices affect customer commitment in the sharing economy: A study of Airbnb through an institutional perspective: Elsevier Inc, 2022
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Schmitz, Christian: Understanding the Impact of Relationship Disruptions. -
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Siemieniako, Dariusz: Power in Business Relationships : Dynamics, Strategies and Internationalisation. - 1. -
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Markovic, Stefan: Editorial: Introducing interdisciplinary research in Industrial Marketing Management: Elsevier Inc, 2021
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Joshi, Ashwin W.: The effects of a manufacturer's actions on supplier performance: Insights from a contingent expectancy theory-based model: Elsevier Inc, 2023
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Mani, Sudha: Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival. -
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Homburg, Christian: Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement. -
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