Rare beauty branding

ESTABLISHED. was set up in 2007 by Sam O’Donahue and Rebecca Jones. A full-service creative agency, Established offers branding, packaging, logo, identity, website design, motion graphics, naming and art direction, with a track record of creating highly-successful, award-winning global brands for a wide range of clients.

Rare Beauty by Selena Gomez is one of the biggest beauty brands right now.. They have high quality products and promote a great message to their audience.. As a business, you shouldn’t always focus on the numbers. Work on building a community that trusts you and believes in your products, just like Rare Beauty has. Community Management is a huge must when building a brand on socials. You build relationships AND your analytics will show great results.

Design: ESTABLISHEDLocation: United StatesProject Type: ProducedClient: Rare Beauty / Selina GomezProduct Launch Location: United StatesPackaging Contents: CosmeticsEstablished was tasked with creating a new brand of makeup for Selena Gomez called Rare Beauty. Working closely with Selena and her team, Established developed the idea of a brand that celebrates the individual’s unique beauty. These products aren’t…

Ever heard of Rare Beauty? Selena Gomez's brainchild is a testament to the power of brand strategy. Find out on the blog, how they nailed their branding designs, from product packaging to marketing collateral. Read on the blog

Graphic Design, Advertising, Adobe Illustrator, Adobe Photoshop

Love the rare beauty packaging🤍

We loved exploring new techniques to bring this project to life. Whilst normally working with handmade sets, we created these entirely with CG. We loved the wide range of possibilities and materials we could work with.

Amazon.com : Rare Beauty by Selena Gomez Soft Pinch Liquid Blush Happy : Beauty & Personal Care

Rare Beauty by Selena Gomez on Instagram: “Pretty soon, you’ll be basking in warm, sunny vibes all year round. 🌞 Only 10 more days until you can get your hands on NEW Warm Wishes…”