Finnish fashion

“The north, Indians, fairies, the Sami people and nature inspire my style.I make and modify clothes myself. My style has been white and grey for a long time. I never wear bright colours.”

Finnish fashion pioneers Alexa Dagmar and Linda Juhola share their inside knowledge on how to experience the best of Helsinki.

“I'm wearing a Super Mukava headband, a Samuji coat, G Star denim overalls and shoes from Topshop. The bag is a gift from a friend.I try to buy Finnish fashion and avoid going to the chain stores. I try to buy less but better quality. My favourite is Samuji, because of the great materials and the perfect cuts. ”

Suomi-puku

Although it’s chilly and gray most of the year in Finland, the nordic country is now the latest hot spot on the fashion map for Finnish Fashion Designers.

Life Lessons 101

Same note as always: Almost all of my information is from the Finnish Iron Age Facebook group and the documents they link to. Another one of the best resources is Mervi’s blog (which I’…

Mervi Pasanen on Instagram: “I was asked about everyday clothing in Finnish iron age so I started browsing pictures from different photoshoots. And found pictures of my…”