2021 MEDIAKIT SUNSET MEDIAKIT 2021 1
OUR MISSION To unlock the awe of the infinite West in the home, in the world, and through the human spirit.
2 SUNSET MEDIAKIT 2021
Knows the West Best Sunset is the definitive lifestyle brand of the modern American West. Sunset is the single most trusted resource for a national audience aspiring to live the Western lifestyle. Sunset inspires and informs followers across the full range of platforms on which they consume content, as well as through memorable events and experiences 4 SUNSET MEDIAKIT 2021
Content Pillars TRAVEL + ADVENTURE Road Trips Camping Wine Country Destination Guides National Parks
FOOD + DRINK Garden-To-Table Grilling Wine & Beer Cocktail Crafting Parties & Menus
HOME + GARDEN Decorating & Design Home Tours DIY Projects Outdoor Living Landscaping
LIFESTYLE Wellness Gift Guides Shopping Technology Family & Pets
6 SUNSET MEDIAKIT 2021
Growth + Engagement Cultivating an ever-expanding community of brand loyalists through quality content, active audience dialogue, and superior knowledge of lifestyle trends and patterns.
7MM+
2.5 - 3.5%
TOTAL CROSS-PLATFORM REACH INDUSTRY-LEADING SOCIAL ENGAGEMENT
2.5 - 3.5%
150% YOY
TOTAL SOCIAL AUDIENCE GROWTH
125% YOY
#SUNSET INSTAGRAM COMMUNITY GROWTH
8 SUNSET MEDIAKIT 2021
Connecting on all Platforms Wine Competition Award Winners p123
PRINT AND DIGITAL EDITIONS
WATERS
OF THE
WEST
DRINK THIS! Five Radical New White Wines
2020
Wine Guide
All the Bottles,Trends, and People You Need to Know—Now! Casa Dumetz winemaker Sonja Magdevski at her store in Los Alamos, California.
STAY HERE 26 Wine Country Winners
Roam Near Home
STOCK UP The New Rules of Starting a Cellar WINE ISSUE 2020
SUNSET.COM
1
From Camping to Kayaking, 147 Ways to Get Out—Safely
Meet the BBQ King of California Harvest Garden Guide Washington Waterside Retreat WATERS OF THE WEST ISSUE
SUNSET_FALL_COVER_TRY_V3_MB_SK_V3.indd 1
DIGITAL + SOCIAL
EXPERIENTIAL
TV 10 SUNSET MEDIAKIT 2021
9/7/20 5:09 PM
The Audience Always seeking their next great adventure, the Sunset reader is a natural pioneer who sets trends and influences the world around them. From exploring on off-the-grid hikes and trails, to creating the perfect outdoor oasis, to cocktail-crafting with wild foraged ingredients, the Sunset reader celebrates living life the Western way.
80% 12 SUNSET MEDIAKIT 2021
of Sunset readers make decisions on brands and product choices based on ads seen in Sunset
SUNSET MEDIAKIT 2021 13
Demographic Profile Print CIRCULATION: 230K(PRINT+DIGITAL) MALE/FEMALE: 27% / 73% MEDIAN AGE: 58 AGE: 62% OF THE SUNSET AUDIENCE IS 25-64 MEDIAN HHI: $104,801 MEDIAN HHI NET WORTH: $651,640 HOMEOWNER: 77% OWN THEIR HOME AFFLUENT HOME OWNER: 40% VALUE $500,000+ (INDEX 410) MARRIED: 61% EDUCATED: OVER 50% GRADUATE OR POST-GRADUATE DEGREE
SOURCE: INTERNAL DATA + MRI STUDY 2019 (55 AVERAGE AGE GFK MRI SPRING 2018)
14 SUNSET MEDIAKIT 2021
SUNSET MEDIAKIT 2021 15
Demographic Profile Digital MONTHLY UNIQUE VISITORS: 1MM+ AVERAGE PAGE VIEWS: 8.8MM VIDEO STREAMS: 1.4MM FEMALE: 72% MALE: 28% COLLEGE EDUCATED: 76% MARRIED: 61% MEDIAN AGE: 48 MEDIAN HHI: $80,046 OWN HOME: 65%
Source: Internal Data + MRI Study 2019
16 SUNSET MEDIAKIT 2021
SUNSET MEDIAKIT 2021 17
Social Stats FACEBOOK: 522,000 PINTEREST. 277,000 INSTAGRAM: 236,000 TWITTER: 70K TOTAL SOCIAL AUDIENCE: 1,100,000
18 SUNSET MEDIAKIT 2021
SUNSET MEDIAKIT 2021 19
Editorial Lineup WELLNESS AND INNOVATION ISSUE February/March Ad Close: Dec 1, 2020 // Materials Due: Dec 8, 2020 On Sale: Feb 9, 2021
THE GARDEN ISSUE April/May Ad Close: Jan 22, 2021 // Materials Due: Jan 29, 2021 On-Sale: Mar 30, 2021
THE ANNUAL CAMPING ISSUE June/July Ad Close: Mar 10, 2021 // Materials Due: Mar 21, 2021 On-Sale: May 25, 2021
WATERS OF THE WEST ISSUE August/September Ad Close: May 21, 2021 // Materials Due: May 28, 2021 On-Sale: July 27, 2021
THE WINE & HARVEST ISSUE October/November Ad Close: July 16, 2021 // Materials Due: July 23, 2021 On-Sale: Sept 21, 2021
HOLIDAY - HOME & HEARTH ISSUE December/January 2022 Ad Close: Sept 10, 2021 // Materials Due: Sept 17, 2021 On-Sale: November 16, 2021 20 SUNSET MEDIAKIT 2021
2021 Mechanical Specs PRINT: MAGAZINE TRIM SIZE: 8.375" X 10.5" BINDING: PERFECT, JOGS TO FOOT AD SIZE
BLEED
LIVE / SAFETY
TRIM
PAGE TWO-PAGE SPREAD 1/2 PAGE VERTICAL 1/3 PAGE VERTICAL (ONE COLUMN) 2/3 PAGE VERTICAL (TWO COLUMNS) 1/2 PAGE HORIZONTAL 1/2 SPREAD HORIZONTAL
8.625” X 10.75” 17” X 10.75” 4.25” X 10.75” 3” X 10.75” 5.375” X 10.75” 8.625” X 5.4375” 17” X 5.4375”
7.5” X 10” 16.25” X 10” 3.5” X 10” 2.25” X 10” 4.625” X 10” 7.5” X 4.6875” 16.25” X 4.6875”
8.375” X 10.5” 16.75” X 10.5” 4" X 10.5” 2.75" X 10.5” 5.125" X 10.5” 8.375" X 5.1875” 16.75" X 5.1875”
PLEASE NOTE: When designing an ad with the expectation of an equal border on all sides, there is a 1/6” allowable tolerance in the trimming of our magazines. We require using a border with a minimum width of 3/8”. SAFETY MARGINS Keep essential matter ⅜” from bleed size. Live material on facing units should not be closer than ⅛” to center fold on either side of gutter—total of ¼” for both pages. Please have crop marks ⅛” away from the bleed. PRINTING PROCESS SWOP 2006 Coated 5 Version 2 REQUIRED MATERIAL PDF/X-1A (Version 1.3 required). No color proofs are required. DELIVERY OF MATERIALS Upload all display ad files to [email protected] QUESTIONS Contact Jami Elliott: [email protected] with any questions regarding materials or uploading files.
22 SUNSET MEDIAKIT 2021
SUNSET MEDIAKIT 2021 23
24 SUNSET MEDIAKIT 2021