World industries

World Industries broke every rule in skateboarding – and made some of the greatest print ads of all time in the process. These are some of the best.

World Industries Skateboards

World Industries skate

Skateboarding company

In 1996, amid an ever-changing climate in the skateboarding industry, World Industries founder Steve Rocco, working with original World Industries artist Marc McKee, decided to eschew traditional skateboard graphics that partnered a pro's name alongside an edgy or humorous graphic in favor of cartoon-esque characters that would grow to become iconic in the youth skate lexicon: Flameboy and Wet Willy.

The story behind the sale of one of the most influential companies ever.

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