The hero archetype

Check out this article and learn how to incorporate the Hero archetype into your brand strategy.

Brand Archetypes are the most powerful way to understand your brand on a personal level. Are you the Hero Archetype? Find out with my FREE QUIZ!

We're bombarded with 5,000+ ads per day, but we don't ignore all of them. Here are the brand archetypes marketers use to communicate their stories to us.

We can see the hero archetype in a warrior, soldier, superhero, rescuer, superman, competitor, winning athlete and a sports team player.

How are you resonating with your audience through personality? If your audience desires to be the best or your brand's offering has an element of empowerment to rise to any occasion, the hero archetype may offer a solid foundation for your personality. Highlight putting in the work, making sacrifices, and beating the odds to make your customers dreams a reality. Do you use archetypes in your brand personality development?

The 12 brand archetypes are based on Carl Jung's personality archetypes. This brand stylescape takes its inspiration from the Hero Archetype. The Hero is motivated to prove their worth through courage, hard work and determination. The Hero wants to save the day to prove their worth to themselves, but also so the world knows what they are capable of. Addidas, Nike, and FedEx are often cited as brands which embody the Hero Archetype.