Food activation ideas

Discover the best brand activations at events with 13 stunning examples. See how companies got incredible results, and ways you can customize their ideas.

Treating CO2 as currency, Swedish store shows the true price of food where it matters most: at the point of purchase.

Here, BizBash is sharing scroll-stopping Instagram photos to serve as inspiration for your next live, virtual or hybrid event.

The Alpha Foods plant-based product sampling campaign hit three major campuses-NYU, USC, and UCLA- to deliver meatless meals in minutes. Students had the opportunity to share their plant-based food sampling experience by capturing 'Instagrammable' photos in the Alpha Foods frame and tagging #AlphaOnTour. #plantbased #productsampling #mobiletour #alphafoods #experientialmarketing #mobilepopup #brandedprops

To launch Burger King's new Satisfries, we planted unbranded giant fries, equipped with free "wi-fry", on the streets of New York, LA and Chicago. The #WTFF "What the French Fry" unbranded stunt gave people the chance to take home their very own giant fake fry. We gathered photos of the fries and all the weird things people did with them on social media here The #WTFF fries even photobombed the Today Show.

SDD24/04_02: Explore Elevated Style at Maison Margiela's First Class Travel Exhibition in Shanghai's Jincang Mandarin Plaza flagship store. This temporary installation, symbolising good luck, delves into the brand's Spring / Summer travel-inspired fashion collection IRL. Guests can actively engage with the experience by crafting personalised boarding passes on-site, adding a tangible and bespoke touch to their visit.Pictures courtesy of Maison Margiela.

Here’s how brands such as State Farm, Bacardi, and more incorporated their messaging and products into the New York music festival.