Fred segal

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Fred Segal's Sunset Strip Boutique by Brand Studio Embodies California Dreamin’ Hollywood Theater, Aluminum Signage, Hollywood Story, Store Design Boutique, Fred Segal, Holiday Pops, Sunset Boulevard, Sunset Strip, Old Room

Since its 1961 inception, Fred Segal has become synonymous with dreamy California cool. Its Sunset Boulevard flagship showcases this style in spades—along with a 13,000-square-foot store for its namesake brand within a 22,000-square-foot complex.

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Montana Avenue on Instagram: "Fred Segal has returned back to Santa Monica and opened their doors last week on Montana Avenue! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ "Fred Segal, dubbed the original “Curator of Cool” opened his first store, inventing the denim bar and pulling American Style Westward: foretelling that people wanted to be comfortable, casual and sexy. In addition to designing his own collection, Fred pioneered the shop-in-shop concept and experiential retail, resulting in a brand built on heritage, inclusivi Experiential Retail, Denim Bar, Hollywood Story, Fred Segal, Experiential, Santa Monica, American Style, Montana, Doors

Montana Avenue on Instagram: "Fred Segal has returned back to Santa Monica and opened their doors last week on Montana Avenue! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ "Fred Segal, dubbed the original “Curator of Cool” opened his first store, inventing the denim bar and pulling American Style Westward: foretelling that people wanted to be comfortable, casual and sexy. In addition to designing his own collection, Fred pioneered the shop-in-shop concept and experiential retail, resulting in a brand built on heritage…

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