Brand building

The early stages of building a brand can be a lot! So in this post, I’ll share six essential steps to transform your brilliant vision into a purposeful, profitable business and brand! Whether you're starting from scratch or looking to rebrand and refine your existing business, in this post you'll learn how to turn your passion into a purpose-driven business. Includes tips on marketing strategy, selling tips, and how to build your online business.

Build your brand

Grow your brand! This is our 6 step process for guiding clients through a brand strategy & identity design process.

The ground rules for branding are rapidly evolving. Social media, content marketing, the younger generation, second screening, thought-leadership and the demographic shift are just some of the many things that are challenging brands to think differently. Creating and sustaining customer trust and loyalty is more difficult than ever before. Building relationships with consumers has never been more challenging, with so much competition for their attention. Look at the constant barrage of…

Yesterday Google announced big changes for the company. Since Google is one of the best known brands in the world, this change has caused a bit of an uproar. People are used to the way things were. Things are different now. These changes not only include leadership roles, but also in the rearrangement of architecture for Google and it’s brands. As Google has grown, they’re... Read More

Brand Identity Prism [for Apple].

Did you know that there's a HUGE difference between being the founder of a BRAND vs. a business? The truth is that literally anyone can start a business. You can sell products and services in exchange for money...sure! BUT to build a "brand" you have to be willing to create an image. Click the link to learn the 4 ways to start building an iconic brand.

Hands up if your drawers are laced with the Adanola logo? 👋🏼 If you raised your hand…it’s probably because you are like me and were successfully targeted by their brand strategy. All your favourite brands are the product of a well-thought out and expertly executed brand strategy. How do I know? Because you are using them. You went through the journey they mapped out for you from finding the brand, building your trust in them, connecting with them and eventually purchasing from them…

Brand Foundation Series: your purpose. How to define your why or purpose. Why did you start your business for you? And why did you start this business?