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Innocent smoothie

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What is just downright amazing about the #BigKnit activity on Innocent? It's for a great cause (tick). It feeds off and into the brand personality (double tick) and more than any of these things, it's now in it's twelfth year. 12 years. How many brands have the courage to stick at something that long ("We need to refresh the brand..." blah, blah, vomit). Longevity. Consistency. On brand. That's the name of the game and hats off to them. Woolly Hats, Innocent Smoothie, Crochet Hat Ideas, Girly Crafts, Wooly Hats, Building Business, Big Knits, Brand Personality, Mini Hats
Woolly Hats
Innocent Smoothie
Crochet Hat Ideas
Girly Crafts
Wooly Hats
Building Business
Big Knits
Brand Personality
Mini Hats

Woolly Hats

What is just downright amazing about the #BigKnit activity on Innocent? It's for a great cause (tick). It feeds off and into the brand personality (double tick) and more than any of these things, it's now in it's twelfth year. 12 years. How many brands have the courage to stick at something that long ("We need to refresh the brand..." blah, blah, vomit). Longevity. Consistency. On brand. That's the name of the game and hats off to them.

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