Patches

57 Pins
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6mo
YOKAONA design studio on Instagram: "Introducing The Whitefish Filling Station! 🚗🍺🍷🧋🥩🍔🍟🦅🦉🌲🌳⛰️ I’m thrilled to share the creative journey that brought this brand to life! Drawing inspiration from the golden era of filling stations and diners, we delved deep into the nostalgic charm of the 40s, 50s, and 60s to capture the essence of Americana spirit. Each element of the brand—from the vintage typography to the playful color palette—was meticulously chosen to evoke feelings of warmth, familiarity, and community. The goal was to transport you back to a time when filling stations were more than just places to refuel—they were bustling hubs where families gathered, laughter filled the air, and memories were made. Through thoughtful design, we aimed to encapsulate that same sense of