Samantha cameron

Samantha Cameron has launched her own fashion label, named Cefinn after the initials of her four children.

At home in Downing Street, Samantha talks to Geordie Greig about the pain of losing son Ivan, keeping husband 'Dave' in check - and the tattoo she had to hide from the Queen.

David and Samantha Cameron (pictured together in 1995) first met when the young Samantha Sheffield was just 17 and grew close on a family holiday organised by Mr Cameron's father in Italy.

Samantha Cameron, founder of label Cefinn, talks us through her wardrobe.

As it is announced that she is launching her first fashion label, Cefinn, Vogue charts the sartorial choices that have won Samantha Cameron plaudits over the years. From graphic prints to elegant silhouettes, revisit her 12 best style moments below.

Samantha Cameron’s first collection for Cefinn (the name incorporates the initials of her four children, with an extra “n”, because Cefin was already taken) is a distillation of her personal style:

Current, At The Time, Prime Minister David Cameron & Wife Samantha Cameron At The Queen's 90th Birthday Service Of Thanksgiving, June 10, 2016. Heaven Forebid Sleeveless At A Cathedral In The Queen's Prescene.

David Cameron's wife was the lady in red – and looked fantastic

The Summer Party 2018 Presented By Serpentine Galleries And Chanel Get premium, high resolution news photos at Getty Images