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Official Matomo Blog
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Banking Data Strategies – A Primer to Zero-party, First-party, Second-party and Third-party data
Banks hold some of our most sensitive information. Every transaction, loan application, and account balance tells a story about their customers’ lives. Under GDPR and banking regulations, protecting this information isn’t optional – it’s essential.
Google Analytics Sampling: Why It Matters and How to Avoid It
Learn what Google Analytics data sampling is, why GA does it, why it’s not ideal, and how to run analyses using complete datasets.
Understanding User Flow: Eight Practical Examples for Better UX
Imagine trying to cook a complex dish without a recipe. You might have all the ingredients, but without a clear sequence of steps, you’re likely to end up with a mess rather than a masterpiece. Similarly, designing a website without …
Strategies for Reducing Bank Customer Acquisition Cost [2024]
Acquiring new customers is no small feat — regardless of the size of your team. The expenses of various marketing efforts tend to pile up fast, even more so when your business operates in a highly competitive industry like banking. …
Marketing Analytics in Banking: How to Be Effective and Compliant
Marketing analytics is reshaping decision-making in the financial sector, with recent studies showing it influences over half of all marketing strategies. However, marketers surveyed by MarketingWeek identify data and analytics as the biggest skill gap in their department.
Overcoming Fintech and Finserv’s Biggest Data Analytics Challenges
Find out the top data analytics risks facing the fintech industry and discover what companies can do to overcome these challenges.
7 Fintech Marketing Strategies to Maximise Profits in 2024
Fintech investment skyrocketed in 2021, but funding tanked in the following two years. A -63% decline in fintech investment in 2023 saw the worst year in funding since 2017. Luckily, the correction quickly floored, and the fintech industry will recover …
Fintech Content Marketing: 10 Best Practices & Growth Strategies
Content marketing is an effective strategy for growth and building trust. This is especially true in the fintech industry, where competition is intense and trust is crucial. Content marketing helps you strengthen customer relationships, engage your audience, and differentiate yourself …
OCPA, FDBR and TDPSA – What you need to know about the US’s new privacy laws
On July 1, 2024, new privacy laws took effect in Florida, Oregon, and Texas. People in these states now have more control over their personal data, signaling a shift in privacy policy in the United States. Here’s what you need …