Captify®

A fantastic day so far at Mindshare's annual Huddle event, where we hosted our CaptiCart activation, inviting Mindsharers and clients to pick a brief and find their audience. Our President, UK & International, Jane Wolfson, also joined LADbible Group's Timothy Barnett on stage for a live version of their 'Agree to Disagree' series—hosted by Mike Walsh—debating hot topics in media advancement such as AI, sustainability and engaging with Gen Z audiences 🔥 A huge thank you to Mindshare UK for hosting another incredible Huddle event 💫 #Huddle2024

A big thank you to KINESSO and UM London for inviting Captify®'s Jane Wolfson to join industry leaders at Reimagined to discuss 'The Convergence Era' of media. Jane joined Nishat Quayum of KINESSO, angus mitchell from Channel 4, and Joseph Worswick from OpenX for a stellar panel and engaging discussion, expertly moderated by Ritu Lakhanpal from UM. A special shoutout to Seun Odeneye for hosting, and to KINESSO UK&I and UM for a fun and insightful afternoon 💫

Captify® x Spotify | Media Mixer DJ line-up announced! 🎧 Captify and Spotify are back for year two of the  Melbourne Media Mixer Melbourne this Thursday! Here is the epic line-up of agency talent:   Darcy Franklin, Foxcatcher Aaron McDonald, Half Dome Anmol Kumar, Carat  Jove Marston, PHD Media Harvey Plant, PHD Media  Harry Brownbill, Spark Foundry  Moeed Vayani, Reprised Digital Rudi Morgan, Hatched Media  Naveen Leslie Chater, UM Melanie Tweddell, Hatched Media Leon Lazarou, Hatched Media Daniel Kearney, Captify    The event is hosted in partnership with UnLtd. , 100% of ticket proceeds will support Musicians Making A Difference (MMAD) an incredible organisation transforming young lives through music. Event need to knows: 📅 Thursday, November 14 – Doors at 6 PM 🎟️ $20 entry (all proceeds to MMAD) 🍔 Food & drinks on the house* (limited tab) 📍 Gravity Club, 420 Little Collins St, Melbourne VIC 3000   We have had a massive response to tickets sales so far! Reminder that tickets are limited so make sure you don't miss out on what is guaranteed to be a ripper night, all for a great cause! https://lnkd.in/gRrrUbnE Jaclyn Hadida Daniel Kearney Fiona Fitzpatrick Rachel Bierley Chris Santoso Alexander Liu Clémence Ingold Mary Jo Surek Feby Bestari Naphaly Siackhasone Napasuda Pimthepa Taylor Digirolamo Nathalia Menday Evan Taousanis Erika Kawati Gabby Mansour Casey Geard Jacinta Dwyer Jeremy Grant Tiffany Damm

The wait is over! Media Fight Night is here, and we're excited to support Carney's Community and 'Off The Ropes' in what promises to be a knockout event 🥊 A massive shoutout and best of luck to KINESSO UK&I 's Seun Odeneye and Hannah Marshall, let's do this 👊 #SupportLocalCharities #MediaFightNight2024 #MFN24 #MediaFightNight

It's election day tomorrow in the US, and over the last few weeks, the Captify® Election War Room has been using Search Intelligence to take a unique look at voter intent as Americans prepare to go to the polls. Unlike traditional polling data, these insights are based on analysing data from over a billion daily searches and observing how people actually behave in response to events or ads. It’s a powerful tool for understanding consumer—or, in this case, voter—intent. This week's report includes fascinating insights on the share of search in key swing states and how search sentiment toward the two candidates is shifting, especially in response to major campaign events. Take a look: https://lnkd.in/eTNNhAhX

2 weeks until the Captify® x Spotify Media Mixer in Melbourne!🎉 The Captify® Melbourne team have been hitting the road, showcasing in-house DJ, Daniel Kearney at all the Halloween agency events, and the Melbourne Programmatic Committee's "Family Feud" night last week at Harlow. Join us on Thursday, November 14th, for an epic night showcasing the incredible DJ talent hidden within Melbourne’s media scene. In partnership with UnLtd. 100% of ticket proceeds will support Musicians Making A Difference (MMAD) - your night out makes a difference! 🗓 All you need to know: Date: Thursday, November 14 Doors open: 6 PM Entry: $20 (all proceeds go to MMAD) DJ Line-Up: All-agency talent Food & drinks provided (limited tab) Location: Melbourne CBD TBA This is an industry event with limited spots available. Don’t miss out—grab your tickets for you and your team now! 🔗 https://lnkd.in/gRrrUbnE #MediaMixer #Captify #Spotify #MelbourneEvents #MMAD #Adtech #DJevent Daniel Kearney Jaclyn Hadida Fiona Fitzpatrick Rachel Bierley Clémence Ingold Napasuda Pimthepa Naphaly Siackhasone Alexander Liu Chris Santoso Erika Kawati Mary Jo Surek Nathalia Menday Evan Taousanis Taylor Digirolamo Gabby Mansour Feby Bestari Leona Irvine Jacinta Dwyer Casey Geard Jeremy Grant Tiffany Damm Nina Nyman Paul Dowd

At Microsoft Advertising's Connect Event, Captify®'s Global SVP of Operations, Anand Siddiqui, shared his expert insights on the key levers for driving omnichannel performance: "Audience is really important for marketers because it's the genesis of the understanding of the user that they want to reach. Using intent as a signal is a really great starting point for that, and being able to execute that across all channels where the consumer actually is consuming content, and consuming media, is really where performance can be driven by tying those two together." Check out the article in The Drum to hear from Anand and other industry leaders as they discuss engagement rules for the year ahead: https://lnkd.in/eXPUthx9 #advertising #thoughtleadership #omnichannel #performance

We’re super proud to sponsor KINESSO UK&I 's Seun Odeneye and Hannah Marshall at the knockout event of the advertising calendar, #MediaFightNight, in support of Carney's Community & 'Off The Ropes' 🥊 Seun and Hannah, Captify® is in your corner—let's go! 👊 Want to show your support? You can donate via the JustGiving link in the comments. #SupportLocalCharities #MediaFightNight2024 #MFN24 Media Fight Night

🎃 No trick, just treat! 🍬 Curious what Halloween treats are front of mind this season? Candy Corn is stealing the spotlight, accounting for 84% of Halloween candy searches. From holiday treats to the hottest trends, Search Intelligence gives you the insights to stay ahead of what’s capturing consumers’ attention. Check out the insights below 👇

Huge thanks to KINESSO UK&I and Initiative for an insightful morning at Reimagined today, discussing what retail media, the cookieless conundrum, and media convergence will look like in 2025. Captify®’s President of International, Jane Wolfson, joined a powerhouse panel of female experts from IPG Mediabrands and Index Exchange to explore convergence across the media landscape. Speaking on media convergence, Jane said: “All media channels are coming together really, but what we’re seeing is how it is being driven by consumer behaviour. They are dictating when and where they consume content - what matters is how we reach them.”