Wikipedia:Articles for deletion/AUX (company)

The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was keep‎. Star Mississippi 14:12, 26 January 2024 (UTC)[reply]

AUX (company)

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Promotional not notable company's page; clear COI; not reliable sources (in the article on via online search) Gavrover (talk) 11:46, 12 January 2024 (UTC)[reply]

Note: This discussion has been included in the deletion sorting lists for the following topics: Companies and China. Deltaspace⁴² (talk • contribs) 13:39, 12 January 2024 (UTC)[reply]
Note: This discussion has been included in the list of Technology-related deletion discussions. WCQuidditch ☎ ✎ 17:37, 12 January 2024 (UTC)[reply]
Delete considering the WP:COI. Also, quite sure this is based on press releases from Chinese news sources. TLA (talk) 04:43, 14 January 2024 (UTC)[reply]

Keep per the significant coverage in multiple independent reliable sources.
1. Lu, Ruiyang 陆瑞洋 (ed.). 奥克斯的"无间道" ["Infernal Affairs" by AUX]. 赢在营销: 营销精英的必读本 [Winning in Marketing: A must-read for marketing elites] (in Chinese). Beijing: Gold Wall Press [zh]. OCLC 1382494194. Retrieved 2024-01-18 – via Google Books.
  The book notes: "奥克斯1989年进入电表制造业,随之相继研制出环网柜、变压器开关柜、箱式变电站等产品,全面进入电力产业。1994年涉足家电制造业,随之相继研制出商用冰箱、空调、小家电等产品,全面进入家电产业。2002年进入手机制造业,随之相继研制出GSM、 CDMA等产品。2002年5月进入移动通讯产业,成为国内新兴的移动通讯终端设备的专业制造商。"
  From Google Translate: "Oaks entered the electric meter manufacturing industry in 1989, and subsequently developed ring main unit cabinets, transformer switch cabinets, box-type substations and other products, fully entering the power industry. In 1994, it got involved in the home appliance manufacturing industry, and subsequently developed commercial refrigerators, air conditioners, small household appliances and other products, fully entering the home appliance industry. In 2002, it entered the mobile phone manufacturing industry and subsequently developed GSM, CDMA and other products. In May 2002, it entered the mobile communications industry and became an emerging professional manufacturer of mobile communications terminal equipment in China."
2. Zhu, Ping 朱萍 (2017-02-15). Xiao, Jingwen 肖靜文 (ed.). 奧克斯跨界口腔醫療折戟大小股東內斗禍及患者 [AUX' cross-border dental medical treatment failed due to infighting between large and small shareholders, which harmed patients]. 21st Century Business Herald (in Chinese). Archived from the original on 2024-01-18. Retrieved 2024-01-18 – via China Daily.
  The article notes: "奧克斯集團創立于1986年，以家用電器等起家后跨界到地產、醫療健康、金融等。為了在醫療大健康領域發展，集團旗下上市公司三星電氣(11.710, -0.04, -0.34%)在2015年更名為三星醫療，形成醫療服務與電力產品雙主業格局，醫療服務被視為拉動公司未來業務發展與業績提升的主要引擎。... 資料顯示，奧克斯集團進軍大健康產業先后掛牌浙江大學明州醫院、新建南昌大學附屬撫州醫院、設立醫療投資管理公司、成立醫療並購基金等。"
  From Google Translate: "AUX was founded in 1986. It started with household appliances and then crossed over to real estate, medical health, finance, etc. In order to develop in the field of medical health, the group's listed company Samsung Electric (11.710, -0.04, -0.34%) changed its name to Samsung Medical in 2015, forming a dual-main business structure of medical services and power products. Medical services are regarded as driving the company The main engine for future business development and performance improvement. ... Data shows that AUX has entered the big health industry and has successively listed Zhejiang University Mingzhou Hospital, newly built Nanchang University Affiliated Fuzhou Hospital, established a medical investment management company, established a medical M&A fund, etc."
3. Wang, Rulin 王汝林 (2005). 创业战略设计学 [Entrepreneurship Strategy Design]. Beijing: Tsinghua University Press. p. 66. ISBN 7-302-11740-3. Retrieved 2024-01-18 – via Google Books.
  The book notes: "宁波奥克斯集团是我国家电行业的一匹黑马,是机电行业成功运用多种营销战略开拓市场的一把利剑,是由单一化向多元化扩展的精英,更是中国民营企业快速崛起的一个典范。从四明山下的一个牛棚起家到当今中国制造业的新秀,奥克斯15年的时间完成了跨越1000倍的成长历程。解读奥克斯所创造的令人难以置信的奇迹,不仅可以更好地解读浙江民营经济迅速发展之谜,更可以看到奥克斯对于事件营销的过程中战略设计的特点和创新。"
  From Google Translate: "Ningbo AUX is a dark horse in my country's home appliance industry. It is a sharp sword in the electromechanical industry that successfully uses various marketing strategies to open up the market. It is an elite that expands from singleness to diversification. It is also a model of the rapid rise of China's private enterprises. From a bullpen at the foot of Siming Mountain to a rising star in China's manufacturing industry today, AUX has completed a growth process that exceeds 1,000 times in 15 years. Interpreting the incredible miracles created by AUX can not only better understand the mystery of the rapid development of Zhejiang's private economy, but also see the characteristics and innovations of AUX's strategic design in the process of event marketing."
4. Xiao, Long 肖龙 (2011) [2007]. 管人不如管环境 [It’s better to take care of the environment than to take care of people] (4 ed.). Beijing: Beijing Book Co. [zh]. ISBN 978-7-301-12132-0. Retrieved 2024-01-18 – via Google Books.
  The book notes: "奥克斯集团的总部在浙江宁波。随着公司的发展,人越来越多,非本地员工的比例也越来越大,在众多非本地员工中以四川人和湖南人为主。要想让这么多人全力以赴地工作,首先要满足员工的基本生活。俗话说:民以食为天。可偏偏四川人、湖南人的口味和宁波人有很大的差异。为了让四川和湖南籍的员工吃得好,公司管理层要求食堂聘请川菜师傅,增加川菜的比重。可是,这一要求与食堂的利益无绝对联系,食堂的管理人员因此毫不重视,一拖再拖。奥克斯集团的管理层并没有马上强制执行自己的决定,而是采取了非常巧妙的方法。"
  From Google Translate: "Oaks Group is headquartered in Ningbo, Zhejiang. With the development of the company, there are more and more people, and the proportion of non-local employees is also increasing. Among the many non-local employees, Sichuan and Hunan people are the main ones. If you want so many people to work with all their strength, you must first meet the basic needs of employees. As the saying goes: Food is the most important thing for people. But the tastes of Sichuan and Hunan people are very different from those of Ningbo people. In order to allow Sichuan and Hunan employees to eat well, the company management requires the canteen to hire Sichuan cuisine chefs to increase the proportion of Sichuan cuisine. However, this request has no absolute connection with the interests of the canteen, so the management of the canteen does not pay attention to it and delays it again and again. The management of Oaks Group did not immediately enforce its decision, but adopted a very clever approach."
5. Zhang, Yushuo (2019-06-11). Armour, Ben (ed.). "Aux Clashes With Gree Over Aircon Quality Claims, Refers Matter to Police". Yicai Global [zh]. Shanghai Media Group. Archived from the original on 2024-01-18. Retrieved 2024-01-18.
  The article notes: "Founded in 1986, Aux Group's major products include home and commercial aircons and other household appliances. It had operating income of CNY86 billion (USD12.4 billion) last year."
6. Aman, Azanis Shahila (2023-01-11). "China's Aux enters Malaysian consumer electrical market". New Straits Times. Archived from the original on 2024-01-18. Retrieved 2024-01-18.
  The article notes: "Aux Group, one of China's top 500 enterprises, has made an entry into Malaysia's consumer electrical market through a collaboration with a local partner. ... Aux Group was established in 1986, and today its activities span over several industries covering home appliances, electrical equipment, medical equipment and services, real estate and investment. Its air conditioners is ranked the number three most popular brand in China and was the exclusive air conditioning supplier to the 19th Asian 2022 Hangzhou Games."
There is sufficient coverage in reliable sources to allow AUX (simplified Chinese: 奥克斯集团; traditional Chinese: 奧克斯集團) to pass Wikipedia:Notability#General notability guideline, which requires "significant coverage in reliable sources that are independent of the subject".
Cunard (talk) 08:17, 18 January 2024 (UTC)[reply]

Keep per Cunard. Also found some negative news:
"9小时庭审，奥克斯格力2.2亿元侵权索赔案烽烟再起_四川在线" [After a 9-hour court hearing, Oaks and Gree’s 220 million yuan infringement claim case resumed.]. 四川在线 (in Chinese). 2023-04-25. Retrieved 2024-01-18.

"Aux purchased an invention patent... immediately used the patent as the basis of its rights one month later to file four infringement lawsuits", "Aux poached more than 300 Gree core R&D personnel through various means", "Aux filed 4 infringement lawsuits against Gree. Except for the temporary victory in August 2017, the remaining lawsuits ended in withdrawal. Gree sued Aux for infringement a total of 27 times and won all the cases.", etc. --94rain ^Talk 09:42, 18 January 2024 (UTC)[reply]

Relisted to generate a more thorough discussion and clearer consensus.
Relisting comment: To discuss and evaluate the sourcing Cunard identified
Please add new comments below this notice. Thanks, Star Mississippi 16:11, 19 January 2024 (UTC)[reply]

Keep - adequate notability and sourcing. Llajwa (talk) 21:17, 25 January 2024 (UTC)[reply]

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.