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{{Db-G11}}
{{Cleanup-PR|date=December 2016}}[[File:Ruby Cup Purple Small.jpg|thumb|Small Ruby Cup in purple colour]]
'''Ruby Cup''' is a social business venture, founded in 2011. It can be classified as a [[social enterprise]]<ref name="social enterprise">{{cite web|last1=Mills|first1=David|title=Social enterprise|url=https://www.theguardian.com/social-enterprise-network/2013/jul/29/social-enterprise-in-asia-and-europe|publisher=The Guardian|accessdate=24 June 2014}}</ref> based on its applied commercial strategies and commitment to sustainable social objectives. Ruby Cup sells and donates [[menstrual cups]] - terming their product '''Ruby Cup'''. Menstrual cups are a longer-lasting alternative to other sanitary products, and are considered to be a safer [[Menstrual hygiene day|menstrual hygiene]] solution, with no health risks or complications associated. Ruby Cup combines the benefits of a healthy [[Feminine hygiene products|menstrual product]], with a positive social and environmental impact.

The product is linked to an ongoing social mission in [[Developing country|developing countries]] that aims to tackle the restrictions and overcome the barriers that menstruating women and girls often face. Lack of available and affordable menstrual products can present a monthly struggle for girls, and subsequently they are absenting from school, and missing education opportunities.<ref>{{cite web|last1=D'Souza|first1=Veronica|title=Improving menstrual hygiene|url=http://www.changemakers.com/joinourcore/entries/ruby-cup|website=Changemakers|accessdate=28 June 2014}}</ref> Through tying global sales to menstrual cup donations, Ruby Cup endeavor to improve menstrual hygiene for women and girls, making a positive change to education, gender equality and the future potential of young women.<ref>{{cite web|last1=Mok|first1=Kimberley|title=Buy One, Give One|url=http://www.treehugger.com/health/ruby-cup-menstrual-cup-social-mission-schoolgirls-africa.html|website=Treehugger|accessdate=28 June 2014}}</ref>

== Product ==
[[File:Ruby Cup Menstrual Cup Classic Medium Horizontal copy.jpg|thumb|Ruby Cup]]
Ruby Cup was designed in Denmark and is made of 100 percent medical grade [[silicone]]. The Ruby Cup comes in two sizes, medium and small and in four colors, namely blue, pink, purple and classic (transparent). The Ruby Cup can be used as an alternative to [[tampons]] or [[sanitary towel]]s. As with other [[Menstrual cup|menstrual cups]], a Ruby Cup is worn inside the [[vagina]] and collects menstrual fluid, rather than absorbing it. Owing to their durability, they are reusable for up to ten years, making them an environmentally, ecologically sound option.<ref>http://goodnewsshared.com/ruby-cups/</ref>

Due to the longevity of the product an environmental objective is also achieved.<ref>{{cite web|url=http://www.justmeans.com/blogs/ruby-cup-breaks-menstrual-taboos-in-developing-world|title=Breaking Menstrual Taboos|website=Just Means|last1=Haindl|first1=Sangeeta|accessdate=24 June 2014}}</ref><ref>{{cite web|url=https://www.theguardian.com/sustainable-business/young-social-entrepreneurs-changing-the-world?utm_source=twitterfeed&utm_medium=twitter|title=The young social entrepreneurs who are changing the world|website=The Guardian|last1=Confino|first1=Jo|accessdate=22 June 2014}}</ref> Conventional hygiene products can only be used once, require disposal and also have additional chemicals in their products.<ref>{{cite web|url=http://www.susana.org/lang-en/library?view=ccbktypeitem&type=2&id=985|title=Use of menstrual cups: Potential benefits and key challenges|website=Sustainable Sanitation Alliance|publisher=The African Population and Health Research Centre|accessdate=26 June 2014}}</ref> Where purchasing disposable menstrual products is not an option, materials or fabrics are reused, posing the issue of thorough washing and outdoor sunlit drying. This is not always possible, and menstrual cups can provide an alternative option. The use of menstrual cups has also been considered a healthier option, with less risk to health through exposure to chemicals and toxins. The bacteria induced illness [[toxic shock syndrome]], which although rare, has been associated with the use of tampons, but no such connection has yet been made to the use of menstrual cups.<ref>{{cite web|url=http://www.ruby-cup.com/en/your-body-health|title=Your body and health|website=Ruby Cup|accessdate=26 June 2014}}</ref>

== Company history ==

Ruby Cup is made by Ruby Life Ltd., a social business based in the UK. Ruby Cup was founded in 2011 by Maxie Matthiessen, Veronica D'Souza and Julie Weigaard Kjær at the Copenhagen Business School. Their business plan combined product innovation with social, financial and environmental sustainability. The first steps were to conduct initial surveys to assess local needs in Kenya where the product could provide sustainable and healthy solutions for women.<ref name="Sex for sanitation">{{cite web|last1=Craig|first1=Jill|title=Sex for Sanitation|url=http://www.voanews.com/content/in-nairobi-slums-sex-for-sanitation-139382973/159607.html|website=Voice of America|accessdate=22 June 2014}}</ref> In the same year, development and production of a sustainable product began. At present, the company is managed by Julie Weigaard Kjær. Ruby Cup is currently based in Barcelona, Spain.

== Enterprise model ==

Ruby Cup as a [[List of social enterprises|social enterprise]], refers to many of the principles of [[social entrepreneurship]].<ref name="Social entrepreneurship">{{cite web|last1=Dees|first1=J. Gregory|title=The Meaning of Social Entrepreneurship. 2008|url=http://caseatduke.org/|accessdate=22 June 2014}}</ref> The term social entrepreneurship<ref name="Social Entrepreneurship">{{cite web|last1=Abu-Saifan|first1=Samer|title=Social Entrepreneurship: Definition and Boundaries|url=http://timreview.ca/article/523|website=Technology Innovation Management Review|accessdate=22 June 2014}}</ref> matches this particular enterprise model, but is a wider term that relates to both business and nonprofit sectors which have broad social, cultural and environmental goals.<ref>{{cite web|title=Global Social Entrepreneurship. 2012|url=https://depts.washington.edu/foster/category/global-social-entrepreneurship/page/3/|website=University of Washington|accessdate=18 June 2014}}</ref> Ruby Cup describe themselves as a social economic enterprise<ref>{{cite web|title=Ruby Cup|url=http://socialimpactstart.eu/EN/start-ups/ruby-cup-595|website=Social Impact Start|accessdate=24 June 2014}}</ref> and their social mission has a specific focus on Eastern Africa.<ref>{{cite web|title=Ruby Cup in Kenya|url=http://www.ruby-cup.com/en/ruby-cup-in-kenya|website=Ruby Cup|accessdate=22 June 2014}}</ref><ref>{{cite web|last1=Pooja|first1=Bhatia|title=Menstruation is the new development fad|url=http://www.ozy.com/fast-forward/menstruation-global-developments-new-it-project/32285.article|website=Ozy|accessdate=22 June 2014}}</ref> They offer menstrual cups on a "Buy One, Give One" basis, i.e. "buy one, donate one", which means that in [[developed countries]], for each menstrual cup that is sold, one is donated to a girl in Eastern Africa. Initial stages of the company's social focus have looked at Kenya and other African countries, where research has been conducted to explore the viability of distributing menstrual cups, and supplemental education to women and girls.

=== Social mission ===
[[File:Girl explaining how to use Ruby Cup.jpg|thumb|School girl in Kenya explaining how to use a Ruby Cup]]
In many countries across the world, managing one's [[menstruation]] can be a problem, as women and girls may have no access to hygiene products, or simply cannot afford them.<ref>{{cite web|title=Periods and Poverty|url=http://www.ruby-cup.com/en/blog-detail/periods-and-poverty-aches-and-pains|website=Ruby Cup|accessdate=24 June 2014}}</ref> These women often experience exclusion from society, and school or work can be disrupted or restricted due to lack of available solutions.<ref>{{cite web|url=http://webarchive.nationalarchives.gov.uk/20090321144217/http:/www.id21.org/insights/insights-ed03/insights-issed03-art03.html|title=Menstruation as a barrier to gender equality in Africa|last2=Akankwasa|first2=Dorothy|website=National Archives|last3=Karungi|first3=Christine|last1=Kanyike|first1=Florence|accessdate=24 June 2014}}</ref> Investigative studies identify one of the causes of early school leaving as the lack of hygiene products available for menstruating women and girls.<ref>{{cite web|last1=Kaiser|first1=Stefanie|title=Menstrual Hygiene Management|url=http://www.sswm.info/content/menstrual-hygiene-management|website=SSWM Sustainable sanitation and water management|accessdate=26 June 2014}}</ref><ref>{{cite web|last1=Kanyike|first1=Florence|last2=Akankwasa|first2=Dorothy|last3=Karungi|first3=Christine|title=Menstruation as a barrier to gender equality in Uganda|url=http://webarchive.nationalarchives.gov.uk/20090321144217/http:/www.id21.org/insights/insights-ed03/insights-issed03-art03.html|website=National Archives|accessdate=26 June 2014}}</ref><ref>{{cite web|last1=Moma|first1=Lindlyn|title=Menstrual Hygiene Management in Africa, Video of a presentation|url=https://www.youtube.com/watch?v=_-grXbZJFQE|website=Sustainable Sanitation Alliance, Youtube Channel|accessdate=13 Oct 2014}}</ref> Menstrual cups are a solution that can help girls and women to be integrated back into their social lives. Ruby Cup is a product and a social strategy that offers women in developing countries a lifelong solution and support.

== References ==
{{reflist|2}}

== External links ==
* [http://www.ruby-cup.com/en/ Official company website]

[[Category:Menstrual cycle]]
[[Category:Feminine hygiene]]

Revision as of 12:06, 23 January 2017

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Community Health Clubs (CHCs) also known as Community Hygiene Clubs are voluntary community based organisations dedicated to improving health through the promotion of hygiene[1]. CHCs are formed at village level and have no po The concept was developed by Dr Juliet Waterkeyn, Africa AHEAD.

The WP:LEAD should provide a three to four paragraph summary or overview in basic language. The lead should contain only one image


Nomenclature or definitions

Background

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The idea of CHCs was first developed in Kenya where Dr Juliet Waterkeyn spent a lot of time developing illustrations for training materials for the Kenya Water for Health Organisation (KWAHO) and spent a significant amount of time observing the living conditions and habits of rural communities. After observing the practices of women in rural households, it became evident that a lack of ownership was the cause for slow community development. The concept of CHC was developed to gather communities and communally discuss hygiene and improving the health of children [2].

Overview / explanations / current practice

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Community Health Workers (CHW) as well as Environmental Health Technicians (EHT) are often used to help run the clubs. They receive a 1 week training about the organisation of the Community Health Clubs and are given the training materials and taught how to use it [3].

There are two types of CHCs, Classic and Lite. The difference between the two is based on the length of the training of the CHWs as well as the number of dialogue sessions that they have been trained in.

CHCs attract an average of 75 members, which includes an elected six member committee, a chairperson, a secretary and a Community Health Worker (CHW) facilitator, who is responsible for leading the dialogue sessions and motivating the club members to adopt better hygiene practices [4]. The Classic CHCs have a training session of 6 months where the club meets weekly to discuss one of the 20 - 24 dialogue sessions on health and hygiene. Lite CHCs have a training session of 3 months and discuss a total of 8 dialogue sessions concentrating only on WASH topics [5]. After each session members are given homework and are encouraged to complete it before the next session. Each member is given a membership card when they join the club and the CHW is responsible for signing off the dialogue sessions attended by each member [3]. A certificate of completion is awarded to club members that complete all dialogue sessions during the graduation ceremony [6].

Health Aspects

There are four main stages that have been identified that CHCs go through [4]:

Stage 1: Health Promotion

This stage is the entry point, where members meet weekly for a two-hour session at a venue of choice. During these sessions visual aid cards are used to engage members in discussions and debates on topics encouraging health and hygiene promotion. Various participatory activities take place that entertain and encourage members to get involved in the decision making process on improving daily hygiene habits. Additionally, it is recommended that each week members make small changes in their own homes before the next meeting. These recommended practices rarely require financial expenditure and are solely habit changing [4].

Stage 2: Safe Drinking Water and Sanitation

Once club members begin to understand the transmission of germs, effort is made to protect oneself. When a majority of the members become convinced, it is through positive peer pressure that makes sanitation a priority and club members help each other with meeting their new hygiene standards. Latrines and wells are dug, hand washing facilities are build without any support from outside funds. The maintenance of water facilities is the responsibility of the CHC committee, who are in charge for the use and sustainability of the WASH facilities in the village [4].

Stage 3: Food Agriculture and Nutrition (FAN)

Members then shift their focus on child survival and a balanced diet after all high-risk habits have been replaced by safe hygiene practices and when basic safe water and sanitation facilities available. As a result communal nutrition gardens are started by CHC members where produce is organised to maintain a balanced diet all year round. Additionally these gardens also help to support vulnerable families in the community [4].

Stage 4: Empowerment of Women

The importance of the CHC meetings can result into the construction of permanent meeting shelter, which can also be used for play school for toddlers. Other clubs start income generating projects such as soap making, whilst others create saving and loan schemes and so enable members to buy the necessary products needed to keep maintain hygiene standards. As most CHCs have more female members (citation needed), the clubs themselves end up becoming a safetly net for mothers [4].

Critics

History

(particularly who first coined the term, how the use has changed in time) 

Society and culture

(might include regulations if applicable)

Examples

(e.g. of NGOs/governments/academics who use this term and noting any variety in usage)

References

(preference given to reputable sources, literature reviews; not blogs or discussion forums)
  1. ^ "Africa AHEAD | Applied Health Education & Development". africaahead.com. Retrieved 2016-02-11.
  2. ^ "VISION | Africa AHEAD". africaahead.com. Retrieved 2016-08-03.
  3. ^ a b Waterkeyn, Cairncross, Juliet, Sandy (31 May 2005). "Creating demand for sanitation and hygiene through Community Health Clubs: A cost-effective intervention in two districts in Zimbabwe". Social Science & Medicine. 61 (9). doi:10.1016/j.socscimed.2005.04.012. Retrieved 2005 – via Elsevier Science Direct. {{cite journal}}: Check date values in: |access-date= (help)CS1 maint: multiple names: authors list (link)
  4. ^ a b c d e f http://www.africaahead.org/wp-content/uploads/2015/05/2014..Africa-AHEAD-Strategic-Plan.pdf
  5. ^ http://www.africaahead.org/wp-content/uploads/2013/10/2014-15-Annual-Report-final.pdf
  6. ^ "Africa AHEAD".

See also

(only if the terms are not anyway cross-referenced in the article)
(should only link to very important websites)


++++++++++++++


Small Ruby Cup in purple colour

Ruby Cup is a social business venture, founded in 2011. It can be classified as a social enterprise[1] based on its applied commercial strategies and commitment to sustainable social objectives. Ruby Cup sells and donates menstrual cups - terming their product Ruby Cup. Menstrual cups are a longer-lasting alternative to other sanitary products, and are considered to be a safer menstrual hygiene solution, with no health risks or complications associated. Ruby Cup combines the benefits of a healthy menstrual product, with a positive social and environmental impact.

The product is linked to an ongoing social mission in developing countries that aims to tackle the restrictions and overcome the barriers that menstruating women and girls often face. Lack of available and affordable menstrual products can present a monthly struggle for girls, and subsequently they are absenting from school, and missing education opportunities.[2] Through tying global sales to menstrual cup donations, Ruby Cup endeavor to improve menstrual hygiene for women and girls, making a positive change to education, gender equality and the future potential of young women.[3]

Product

Ruby Cup

Ruby Cup was designed in Denmark and is made of 100 percent medical grade silicone. The Ruby Cup comes in two sizes, medium and small and in four colors, namely blue, pink, purple and classic (transparent). The Ruby Cup can be used as an alternative to tampons or sanitary towels. As with other menstrual cups, a Ruby Cup is worn inside the vagina and collects menstrual fluid, rather than absorbing it. Owing to their durability, they are reusable for up to ten years, making them an environmentally, ecologically sound option.[4]

Due to the longevity of the product an environmental objective is also achieved.[5][6] Conventional hygiene products can only be used once, require disposal and also have additional chemicals in their products.[7] Where purchasing disposable menstrual products is not an option, materials or fabrics are reused, posing the issue of thorough washing and outdoor sunlit drying. This is not always possible, and menstrual cups can provide an alternative option. The use of menstrual cups has also been considered a healthier option, with less risk to health through exposure to chemicals and toxins. The bacteria induced illness toxic shock syndrome, which although rare, has been associated with the use of tampons, but no such connection has yet been made to the use of menstrual cups.[8]

Company history

Ruby Cup is made by Ruby Life Ltd., a social business based in the UK. Ruby Cup was founded in 2011 by Maxie Matthiessen, Veronica D'Souza and Julie Weigaard Kjær at the Copenhagen Business School. Their business plan combined product innovation with social, financial and environmental sustainability. The first steps were to conduct initial surveys to assess local needs in Kenya where the product could provide sustainable and healthy solutions for women.[9] In the same year, development and production of a sustainable product began. At present, the company is managed by Julie Weigaard Kjær. Ruby Cup is currently based in Barcelona, Spain.

Enterprise model

Ruby Cup as a social enterprise, refers to many of the principles of social entrepreneurship.[10] The term social entrepreneurship[11] matches this particular enterprise model, but is a wider term that relates to both business and nonprofit sectors which have broad social, cultural and environmental goals.[12] Ruby Cup describe themselves as a social economic enterprise[13] and their social mission has a specific focus on Eastern Africa.[14][15] They offer menstrual cups on a "Buy One, Give One" basis, i.e. "buy one, donate one", which means that in developed countries, for each menstrual cup that is sold, one is donated to a girl in Eastern Africa. Initial stages of the company's social focus have looked at Kenya and other African countries, where research has been conducted to explore the viability of distributing menstrual cups, and supplemental education to women and girls.

Social mission

School girl in Kenya explaining how to use a Ruby Cup

In many countries across the world, managing one's menstruation can be a problem, as women and girls may have no access to hygiene products, or simply cannot afford them.[16] These women often experience exclusion from society, and school or work can be disrupted or restricted due to lack of available solutions.[17] Investigative studies identify one of the causes of early school leaving as the lack of hygiene products available for menstruating women and girls.[18][19][20] Menstrual cups are a solution that can help girls and women to be integrated back into their social lives. Ruby Cup is a product and a social strategy that offers women in developing countries a lifelong solution and support.

References

  1. ^ Mills, David. "Social enterprise". The Guardian. Retrieved 24 June 2014.
  2. ^ D'Souza, Veronica. "Improving menstrual hygiene". Changemakers. Retrieved 28 June 2014.
  3. ^ Mok, Kimberley. "Buy One, Give One". Treehugger. Retrieved 28 June 2014.
  4. ^ http://goodnewsshared.com/ruby-cups/
  5. ^ Haindl, Sangeeta. "Breaking Menstrual Taboos". Just Means. Retrieved 24 June 2014.
  6. ^ Confino, Jo. "The young social entrepreneurs who are changing the world". The Guardian. Retrieved 22 June 2014.
  7. ^ "Use of menstrual cups: Potential benefits and key challenges". Sustainable Sanitation Alliance. The African Population and Health Research Centre. Retrieved 26 June 2014.
  8. ^ "Your body and health". Ruby Cup. Retrieved 26 June 2014.
  9. ^ Craig, Jill. "Sex for Sanitation". Voice of America. Retrieved 22 June 2014.
  10. ^ Dees, J. Gregory. "The Meaning of Social Entrepreneurship. 2008". Retrieved 22 June 2014.
  11. ^ Abu-Saifan, Samer. "Social Entrepreneurship: Definition and Boundaries". Technology Innovation Management Review. Retrieved 22 June 2014.
  12. ^ "Global Social Entrepreneurship. 2012". University of Washington. Retrieved 18 June 2014.
  13. ^ "Ruby Cup". Social Impact Start. Retrieved 24 June 2014.
  14. ^ "Ruby Cup in Kenya". Ruby Cup. Retrieved 22 June 2014.
  15. ^ Pooja, Bhatia. "Menstruation is the new development fad". Ozy. Retrieved 22 June 2014.
  16. ^ "Periods and Poverty". Ruby Cup. Retrieved 24 June 2014.
  17. ^ Kanyike, Florence; Akankwasa, Dorothy; Karungi, Christine. "Menstruation as a barrier to gender equality in Africa". National Archives. Retrieved 24 June 2014.
  18. ^ Kaiser, Stefanie. "Menstrual Hygiene Management". SSWM Sustainable sanitation and water management. Retrieved 26 June 2014.
  19. ^ Kanyike, Florence; Akankwasa, Dorothy; Karungi, Christine. "Menstruation as a barrier to gender equality in Uganda". National Archives. Retrieved 26 June 2014.
  20. ^ Moma, Lindlyn. "Menstrual Hygiene Management in Africa, Video of a presentation". Sustainable Sanitation Alliance, Youtube Channel. Retrieved 13 Oct 2014.