Beemans gum
Beemans gum (originally Beeman's Gum) is a chewing gum formulated by Ohio physician Edward E. Beeman and first sold in February 1890.[1] It originally contained pepsin, but no longer does. Beemans became popular with early aviators as a good luck charm, and Chuck Yeager is purported to have chewed a stick of Beemans gum before every flight.[2]
History
Beeman originally claimed the gum contained pepsin powder that would improve digestion. The product became a part of the American Chicle Company in 1898, and continued on after the purchase of American Chicle by Warner-Lambert in 1962. Production ceased in 1978 due to lagging sales. In 1985 the brand was revived in a nostalgia campaign, as an ordinary chewing gum without the medical claims, marketed along with Clove and Black Jack chewing gums.
The original wrapper had a pig logo, but was later replaced with a logo featuring Beeman's name in scroll and his portrait. The modern wrapper design has a white and red background with white and black lettering. Beemans is sporadically produced by Cadbury Adams as a nostalgia gum, along with the other historic gums Clove and Black Jack. In 2015 the company announced it would no longer produce any of these popular gums. Since then, because of regular demand, all three brands have been reintroduced. In 2019, Gerrit J. Verburg, one of America's largest candy importers, purchased the exclusive rights and resumed production. The gum is no longer made in the United States but rather in Morocco. Packaging is similar to the "original" as is the formula. The gum is sold sporadically in the USA by the Gerrit J. Verburg Co.[3][4]
Medical claims
The "lucky" gum of pilots is a superstition perhaps based in the original product's unsubstantiated claim of preventing seasickness, but applied to flight airsickness. Chewing any type of gum is thought to promote equalizing pressure in the ears.
The current product no longer contains any pepsin or chicle, and instead follows the ordinary modern chewing gum recipe of sweetened and flavored synthetic gum base.[5] The original medical claim that the chewing gum "cures indigestion and sea-sickness" was never substantiated and would not be permitted today by food and drug regulations dating to the 1930s.
Advertisements
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Beeman's Pepsin Gum - Advertisement - 1897 -
Fin de siècle Beeman's ad.
In popular culture
The gum is prominently featured in major movies The Right Stuff, Hot Shots!, The Rocketeer (in which the gum serves a key plot element), and Indiana Jones and the Kingdom of the Crystal Skull, used in the latter for character Mutt Williams (Shia Labeouf) in Indy home scene. Most recently the gum features on the inventor's workbench of young Frank Walker in Disney's Tomorrowland, as Frank is working on his homemade rocket jet-pack.
References
- ^ "BEEMAN, EDWIN E. | Encyclopedia of Cleveland History | Case Western Reserve University". case.edu. 2024-04-14. Retrieved 2024-12-05.
- ^ "BEEMANS CHEWING GUM". Vintage Gums. Retrieved 2024-12-05.
- ^ Conte, Erin Del (2019-01-22). "Retro Gum Brands". Convenience Store Decisions. Retrieved 2019-02-04.
- ^ "Vintage Gum Nutrtition Facts". gerritjverburg.com. Archived from the original on 2019-02-04. Retrieved 2019-02-04.
- ^ "Beemans Ingredient List". Candy Nation. Retrieved February 15, 2020.
- "Cadbury Adams USA". Archived from the original on 2006-06-10. Retrieved 2016-03-22.
{{cite web}}: CS1 maint: bot: original URL status unknown (link) - "Beemans Chewing Gum". Archived from the original on 2015-09-25. Retrieved 2010-04-19.
{{cite web}}: CS1 maint: bot: original URL status unknown (link)
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