ICI Paris XL
 | |
| Company type | Subsidiary of AS Watson |
|---|---|
| Industry | Retail |
| Headquarters | |
Number of locations | Belgium, The Netherlands & Luxembourg |
Key people | Domonic Lai (Group Managing Director) |
| Products | Perfume |
| Owner | AS Watson |
| Parent | Hutchinson Whampoa |
ICI Paris XL is a perfume shop chain founded in the late 1960's in Belgium. The name ICI Paris XL means 'This is Paris' and was derived from the train trips that were undertaken by the founders on the their way to buy perfume from the famous French capital Paris. The XL refers to the location of the companies first store, which was located in Ixelles (pronounced XL), which is a suburb of Brussels.
The Company was aquired by the Kruidvat Group in 1996, which then in-turn became part of the AS Watson Group in 2002.
After the aquisition by AS Watson, the company grew rapidly through opening new stores, enlarging, refurbishing and relocating exisiting outlets. The company has 230 outlets in three different countries, Belgium, The Netherlands and Luxembourg. Each store is stylish, with a contemporary design, while the range of luxury fragrances includes top designers and the most exclusive brands, making ICI Paris XL the market leader in this sector.
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