AussieMite
| Company type | Yeast extract spread |
|---|---|
| Founded | 16 January 2000 |
| Owner | AussieMite Pty Ltd. |
| Website | www |
AussieMite is an independent Australian yeast extract invented by Roger Ramsey, who wanted a true Australian product as Vegemite[1] the time was foreign owned since 1935.[2]
AussieMite is vegan source of B vitamins, including Vitamin B12. AussieMite is most often spread thinly on hot buttered toast.
AussieMite is a dark brown paste with a salty distinctive umami taste profile similar to Marmite and Vegemite but with a softer after taste.
The image of the Emu on the packaging is also featured on the Australian Coat of Arms, representing the strength of the Australian nation moving forwards.
Similar products include Vegemite (Australia), Marmite (United Kingdom), Cenovis (Switzerland), Viandox (France), Vitam-R (Germany) and Marmite in New Zealand (New Zealand).
HISTORY
AussieMite was formulated to offer a smoother taste, texture and increased nutritional value[3] for positive mind health.
AussieMite was launched Australia wide in supermarkets in 2000. Kraft Foods US started litigation against the AussieMite family business upon launch, however the US conglomerate was unsuccessful in stopping AussieMite from selling nationwide in major and independent retailers Australia wide.
AussieMite was launched into Waitrose Supermarkets, Selfridges and Independent retailers in the United Kingdom in 2011.
In 2012 Australian, Dick Smith launched Ozemite a yeast extract with the same sounding name with AussieMite’s original manufacturers.
IP Australia ruled that OzeMite[4] was to be discontinued however Dick Smith appealed the decision taking the AussieMite family business to the Federal court of Australia. After 5 years of litigation, In 2017 Justice Katzmann[5] ruled on discretion that both products would co-exist claiming there would be no confusion. OzeMite[6] has now been discontinued so there is not confusion.
AussieMite is a registered trademark in Australia, the United Kingdom, China, European Union, United States of America, United Arab Emirates, Japan, South East Asia and available in select retailers worldwide and online via AussieMite’s website,[7] Amazon Australia.[8]
USAGE
AussieMite is most often eaten as a savoury spread on hot buttered toast, bread, crackers or other similar baked products. It is often spread thinly with butter or margarine.
AussieMite is used in cooking to enrich savoury dishes such as casseroles or Bolognese and can be made into a savoury dink by adding one teaspoon into a mug of hot water. It is also enjoyed within Asian cultures by being stirred into congee (rice porridge) and used to add more flavour as soup stock.
AussieMite is often paired with avocado or cheese to make avocado toast or a melted AussieMite and cheese sandwich.
Nutrition
| Type | Food spread | ||||||
|---|---|---|---|---|---|---|---|
| Place of origin | Australia | ||||||
| Main ingredients | Yeast Extract | ||||||
| 9.9 kcal (41 kJ) | |||||||
| |||||||
AussieMite is made from GM-free vegan and gluten-free ingredients. AussieMite contains less than 1 gram of fat. AussieMite Yeast Extract contains significant amounts of B Vitamins and minerals B1 Thiamine, B2 Riboflavin, B3 Niacin, Vitamin B6, B9 folic acid, Vitamin B12 and Iron.
See also
References
- ^ "The Untold Truth of Vegemite". Mashed. Retrieved 29 August 2024.
- ^ "Why Australians are losing their taste for Vegemite". BBC News. 19 January 2017. Retrieved 29 August 2024.
- ^ "Yeast based spreads improve anxiety and stress". ScienceDirect. Retrieved 29 August 2024.
- ^ "Ozemite: The New Spread Competing with Vegemite". Mumbrella. Retrieved 29 August 2024.
- ^ "Ozemite, AussieMite, and Use of a Trademark". LegalVision. Retrieved 29 August 2024.
- ^ "Spring Gully recalls Ozemite because of gluten presence". ABC News. 1 April 2023. Retrieved 29 August 2024.
- ^ "AussieMite". AussieMite. Retrieved 29 August 2024.
- ^ "AussieMite Yeast Extract 200g - The Yeast Extract That's Delicious!". Amazon Australia. Retrieved 29 August 2024.
External links
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